Director, Strategy & Insights

Director, Audience Strategy & Insights

The Disney Corporate Brand team is looking for a Director, Audience Strategy & Insights to own and evolve our understanding and activation of enterprise consumer data. This role is responsible for building cross-enterprise audience strategies that maximize value for Disney and support the needs of our brands and franchises to build stronger relationships with existing audiences and convert incremental audiences into additional lines of business.

As a key leader within the team, you will define the vision, strategy, and roadmap of how we better understand, engage, and grow our audiences across Disney. This role will lead a team responsible for driving long-term audience strategies and enabling business activation with robust analytics and consumer insights.

The ideal candidate will bring a deep understanding of audience development, strong analytical mindset, and a track record of partnering with cross-functional teams and business leaders to operationalize strategies at scale.

Responsibilities

• Develop and implement holistic audience strategies that align with Disney enterprise objectives, encompassing target audience identification, segmentation, profiling, and activation journeys. Bring enterprise consumer insights to business segment teams to support marketing campaign planning.

• Develop and manage roadmap for strategic data partnerships & initiatives, identifying, evaluating, and onboarding new partners, internal data sources, and/or modeled attributes to continually enhance our data ecosystem and audience understanding.

• Lead partnerships with cross functional, cross business unit teams to build holistic audience strategies and related insights/analytics that deliver on key business objectives.

Required Qualifications: 

• 10+ years of experience in audience strategy, analytics, insights, or related fields
• Strong experience leveraging advanced analytics for audience targeting to optimize channel and journey performance with measured results
• Strong understanding of best practices & methodologies to use 1st, 2nd, and 3rd party audience data to drive marketing activations
• Experience developing & visualizing audience insights to influence the design of end-to-end customer activation journeys
• Proven ability to manage cross-functional teams and vendor relationships
• Excellent communication skills, both verbal and written (presentation development); ability to influence at senior levels
• Ability to lead, support, and grow a high-performing team

Required Education: 

• Bachelor's degree in Marketing, Data Analytics, or related field required; Graduate degree preferred

The hiring range for this position in Burbank, CA is $165,900 to $222,400 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.