Analyst, Content Analytics

Analyst, Content Analytics

Be part of the story

BUILD SOMETHING BIGGER THAN YOURSELF 

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

How will you contribute to our magical experience?  

The Analyst, Content Analytics, will be a key player within the Content & Engagement Analytics team. Your mission is to bridge the gap between traditional media metrics and the digital streaming era. You will transform complex datasets from TV, Streaming, and Social Media into high-impact strategic recommendations that drive our Ad Sales and Sponsorship business in Latin America.

We are looking for a data-heavy profile capable of not only reading reports but architecting the data workflows that power them.

The Analyst, Content Analytics will be responsible for: 

• Cross-Platform Intelligence: Lead the integration and analysis of viewership data across TV (Linear), Streaming (Disney+), and Social Media, providing a 360-degree view of content performance with a focus on Sports and tentpole franchises.
• Ad-Sales Strategic Support: Act as the data partner for the Sales, Planning, and Sponsorship teams, identifying high-value inventory and defining audience targets to maximize Ad-revenue.
• Advanced Data Visualization: Design, develop, and optimize automated dashboards (Looker/PowerBI) that translate raw data into actionable executive narratives.
• Advanced Analytics & Insights: Use SQL and Python to uncover deep-dive insights on audience behavior, churn attribution related to ads, and cross-platform reach/frequency.
• Measurement Innovation: Expertly navigate and integrate traditional ratings (IBOPE/Nielsen/Techedge) with digital telemetry (Adobe Analytics/Comscore) to create unified measurement frameworks.
• Stakeholder Storytelling: Present complex technical findings to non-technical executive audiences, highlighting clear business opportunities and "action plans.

What we need from you to be part of this story:

• 2+ years of experience in data analysis, data science, or business intelligence roles, ideally in media, entertainment or tech industries
• Bachelor’s degree in data science, Statistics, Economics, Engineering, or a highly analytical field.
• Intermediate level of English
• Advanced, proven experience with SQL for querying and manipulating large datasets in environments like Snowflake, BigQuery, Redshift, etc.
• Familiarity with syndicated research platforms such as TGI, GWI, Comscore, Kantar Cross-Platform View, Adobe Analytics, etc
• Demonstrable and solid experience using data visualization tools like Looker, Tableau, or Power BI to create interactive dashboards and reports.
• Desirable programming experience with Python or R for data analysis, including libraries such as Pandas, NumPy, Scikit-learn, Matplotlib/Seaborn.
• Knowledge of statistical and Machine Learning models (e.g., regression, classification, clustering, time series) to solve business problems.
• Desirable experience analyzing digital media consumption metrics, subscription models (SVOD), or advertising models (AVOD).

​Additional Information: 

At Disney, we believe it takes great people to create memorable experiences, products and services our consumers know and love. We are a team of storytellers and hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability and gender identity. We foster a corporate culture of belonging and inclusiveness, which empowers our staff and company to thrive. At Disney, everyone has the opportunity to speak up and participate, grow and share ideas.

“You can design and create and build the most wonderful place in the world. But it takes people to make the dream a reality.” Walt Disney