Senior Manager, Consumer Insights
応募 後で応募 Job ID 10145685 勤務地－都市 ランタオ島, 香港 勤務地－国 Hong Kong Disneyland Resort 掲載日 2026/03/12仕事内容:
Act a key lead in providing consumer insights and market analytics to help Hong Kong Disneyland (HKDL) develop our understanding of the market place and target markets. Covering market sizing, consumer tracking, segmentation, consumer foresight, social listening and ad testing, this role helps us deepen our knowledge of the consumer to support marketing and strategic business initiatives. The lead will oversee a team that draws together disparate primary and secondary datasets to generate a cohesive and insightful view of the needs and attitudes of current and future guests to HKDL park and resorts.
Job Responsibilities:
• Source and develop insights around tourism activity and sentiment across the region. Leverage primary and secondary data sources to inform the macro understanding of travel and tourism sector and potential impact on HKDL park and resorts.
• Develop foresight capabilities to understand future trends, establish the risks and opportunities across all lines of business. Oversee social media analysis and consumer panel to generate ‘in the moment’ consumer insights
• Lead the execution, development and analysis of brand health studies which underpin our understanding of HKDL’s brand positioning, appeal and marketing performance locally and across the region
• Lead the design and analysis of ad hoc projects and analysis to support commercial initiatives across the business. Work with stakeholders to support their region-wide understanding of sales, pricing, park/ resort development initiatives and performance and the likely impact to HKDL
• Oversee marketing focused insights to bring to life our target consumer markets and quantify the success of marketing activations. Lead pre testing of large scale consumer activations across park and resorts to help support marketing strategy
• Lead, coach and develop cast members to elevate the analytical capabilities and commercial acumen of the team
Job requirements:
• Bachelor’s degree in marketing, communications, applied mathematics, statistics, business
• Relevant experience with knowledge of quantitative analyses and advanced statistics, having gained progressive experience in research agency and/or consulting firm with some internal client experience a plus
• Experience in tourism products, resorts, airlines, hospitality, or similar consumer-centric sectors is preferred
Strong understanding of both Mainland China and APAC consumer behaviors, digital ecosystems and cultural nuances that influence guest decision-making.
• Ability to relate to departments with different priorities and orientations, as well as understanding their business model and operational priority; interpret findings and make actionable recommendations with user buy in and commitment
• Ability to translate technical findings into actionable recommendations based on user-friendly reports and presentations
• Solid negotiation, persuasion, communication and presentation skills
• Ability to work with multiple stakeholders and handle multiple work assignments with high standards
• Excellent command of written and spoken English, Cantonese and Mandarin
HKProfessional #LI-AI1
Hong Kong Disneyland Resort について:
香港ディズニーランド・リゾート(Hong Kong Disneyland Resort)は、年代やバックグラウンドを問わずすべてのゲストに唯一無二の忘れられないディスニー体験をお届けします。お気に入りのディズニー(Disney)の物語やキャラクターであふれる香港ディズニーランド・リゾート(Hong Kong Disneyland Resort)。数々の栄誉を誇るユニークなアトラクションやエンターテイメントを集めた８つのテーマランドをすみずみまで探索しましょう。アドベンチャーを締めくくりは、リゾートのラグジュアリーなディズニー(Disney)ホテルでどうぞ。この魔法は、リゾートの中だけに留まりません。香港ディズニーランド・リゾート(Hong Kong Disneyland Resort)は、社会の幸福に深関心を寄せる地域コミュニティの献身的なメンバーとして、困窮している家族を支援し、子供たちと家族の創造性を高め、環境保護を奨励し、より健康的な生活を促すコミュニティサービスプログラムを通じて、魔法の輪を広げています。
The Walt Disney Company について:
The Walt Disney Companyは、その子会社・関連会社とともに、多様性あふれる国際企業として、Disney Entertainment、ESPN、Disney Experiencesの3事業を柱に、ファミリー向けエンターテインメントとメディアの世界をけん引しています。1920年代に小さなアニメ・スタジオとしてスタートしたDisneyは、今日のエンターテインメント業界において卓越した存在となりました。ディズニーは今後も、子供から大人まで、ご家族のだれもが楽しめる一流の物語や体験を生み出し続けます。Disneyのストーリーやキャラクター、体験は、世界中のあらゆる場所の消費者やお客様に届けられています。当社は40カ国以上で、従業員とキャストメンバーが一丸となり、世界的にも地域的にも歓迎されるエンターテインメント体験を創出しています。
このポジションは HK International Theme Parks Limited という事業部門の一つである Hong Kong Disneyland Resortでのお仕事です。