Content Marketing Manager EMEA

Be you, be here, be part of the story!

At The Walt Disney Company, magic is more than just a word; it's a way of life. For a century, we've been inspiring imaginations, celebrating diversity, and bringing families together through our beloved stories, characters, and experiences. From our iconic theme parks and resorts to our groundbreaking films, television shows, interactive media and products, we're dedicated to creating magic that knows no bounds.

This is an office-based role. 4 days working in the Hammersmith, London office with 1 day working from home (Friday).

This is a 12m FTC.

Overall Purpose of the Role 

The EMEA Content Marketing team are responsible for the development and roll-out of marketing campaigns for Local & Global General Entertainment content for Disney+ in EMEA. The focus, and measurement of success, is to drive awareness of our content to new & existing customers, engage our existing customers and drive acquisition of Disney+.   

Reporting to the EMEA Senior Content Marketing Manager (Local Original Content), this role will be instrumental in leading the delivery of campaigns for local originals in the UK for scripted and unscripted titles (E.g. Rivals, A Thousand Blows, The Rooney’s and Blind Date) from greenlight through to launch, leading specific campaigns and the creative development process. In addition, this role will work closely with specific EMEA markets on the launch of their local originals, providing guidance, supporting with best practice and facilitating approvals. 

This individual will work closely with the rest of the content marketing team who also look after Global General Entertainment. They will be required to co-ordinate planning and build excellent relationships with peers across Disney+ (including UK, PR, social, analytics and internal creative). They will also be required to communicate and work closely with stakeholders externally including: Creative agencies, Production companies, Publicists, Photographers and Talent. 

Areas of Responsibility 

STRATEGIC MARKETING & PLANNING 

• Lead the campaign planning milestone process for their titles, building key strategic documents, pulling together presentations and presenting to key internal stakeholders. 

• Develop industry-leading, insight-driven, innovative, differentiated & effective content campaigns for local UK Originals. 

• Lead cross functional collaboration with teams and peers across Disney+ to ensure alignment across key campaigns. 

CREATIVE DEVELOPMENT 

• Develop and deliver original, innovative and disruptive creative for local content (including AV, static, social, in-service and campaign assets). Manage campaign budgets, develop creative briefs and manage external creative agencies (or internal creative), alongside support from marketing supervisors. 

• Oversee marketing supervisors to ensure creative makelists and campaign timings are managed. 

• Oversee the coordination of marketing shoots where required, managing both creative and production agencies. 

• Manage development and delivery of on-set material during the production window. 

RELATIONSHIPS 

• Alongside Snr Content Marketing Manager develop relationships with production companies to help deliver key marketing requirements, including accessing set and securing unit photography, social content and EPK material. Share and present campaign plans and creative development. 

• Alongside Snr Content Marketing Manager, develop strong relationships with Disney commissioning across your projects, joining weekly status meetings as required. 

• Build strong relationships with local EMEA markets, and liaise with them as required to provide guidance and support their campaign development. In addition, build relationships with all Disney+ regional functions in EMEA. 

ADDITIONAL AREAS OF RESPONSIBILITY 

• Manage title/ campaign budgets, tracking purchase orders, managing vendors, and other finance admin related duties. 

• Work closely with our research team and manage creative and campaign testing process. 

• Support on global general entertainment campaigns where required. 

• Manage marketing Co-Ordinator including overseeing performance and development, manage wider team members of project basis.