Pricing, Promotion and Yield Management Analyst, EMEA

Job Summary

This role supports the Pricing, Promotion & Yield Management team within Disney+ EMEA, contributing to the profitable implementation of pricing and promotions strategies.

The Analyst will work closely with the Manager and Director to deliver insights, monitor performance, and support strategic initiatives across EMEA markets.

This is an office-based role. 4 days working in the Hammersmith, London office with 1 day working from home (Friday).

The Opportunity & Responsibilities:

Reporting to the Director of Pricing, Promotion & Yield Management EMEA, this role will:

• Support the development and execution of price rise implementation roadmaps across markets
• Assist in price rise implementations, and monitor performance post-launch across multiple data sources
• Deliver regular pricing and cohort performance reports, identifying trends and insight, and using these to shape immediate and longer-term strategic actions/decisions that drive profitability
• Conduct cohort analysis to identify the target cohorts for monetization and retention, develop and monitor strategies, and feed findings into future strategies and planning
• Partner with different teams to develop, and ensure availability of the required insight and tools:
  • Analytics for cohort analysis and price rise impact measurement/ monitoring
  • Consumer research for price, promotion and value-specific insights
  • BD and Analytics for competitor price and promo intelligence
  • Finance for revenue, ARPU and LTV metrics

• Inform future price and promotion strategies by triangulating insights across multiple sources (incl. past price changes), and modelling impact of different strategic options
• Present findings and recommendations to internal stakeholders in a clear and structured manner

Given the dynamic scope of Pricing, Promotion & Yield Management, projects will often be complex, fluid, and involve multiple stakeholders. Success in this role requires cross-functional collaboration, an unwavering determination to deliver, and robust analytical skills with an interest in leveraging data to solve problems, and ability to present findings and presentation skills appropriate for team discussions.

The Experience We Require From You:

• Relevant experience for a direct-to-consumer business in pricing/analytics/go-to-market, management consulting or investment banking
• Advanced data skills including Excel modelling skills with ability to build financial/ subscription models for different price and promotion scenarios, and tackle broader analytical analyses in Excel is critical
• Excellent PowerPoint and accompanying verbal and written communication skills, with an ability to distil complex ideas into structured outputs
• Strong work ethic and ability to manage multiple tasks and deadlines
• Collaborative mindset and ability to work effectively in and across teams
• Experience working in fast moving environments
• SQL experience and data visualisation with Looker is a plus
• Experience in conducting cohort analysis and developing cohort monetisation and retention plans is a strong plus
• Subscription / DTC KPIs, and cohort growth levers
• Knowledge of cohort analysis, ideally in a high-growth DTC subscription business or consumer tech business with a role focused on retention is a strong plus
• Knowledge of price and promotion strategy inputs and business case development using Excel is a strong plus
• Knowledge of price rise implementation in a DTC subscription business, and how to monitor and measure the impacts is a strong plus