Senior Analyst, Revenue & Yield Management EMEA

Job Summary

The Disney Advertising portfolio covers world leading brands within The Walt Disney Company's entertainment segment and related film, television, and streaming businesses.  This includes family favorites Disney, Pixar, Marvel, & Lucasfilm, general entertainment networks ABC, Star, & FX, sports leader ESPN, iconic factual brand National Geographic, and our flagship streaming product, Disney+. 
 

Within Disney Advertising EMEA, Business Operations serves as the core sales support group, ensuring strategic alignment and operational efficiency. Key functions include media planning & campaign management (Client Services), ad tech & vendor oversight (Automated Operations), and forecasting & reporting (Revenue & Yield Management). These teams define policies, build processes, enable capabilities, and manage daily workflows that support Sales success. 

The Revenue & Yield Management (RYM) team delivers critical inventory and revenue forecasting, reporting, and management, particularly for Disney+.  They oversee planning tools & systems, ensuring Sales & Ops have access to necessary data and are entering campaign details accurately and timely.  They sit at the heart of the Sales organization and collaborate closely with leadership, Operations, Finance, Trading, Analytics, and Strategy teams.  They ensure consistency in reporting, alignment with financial goals, and clear visibility into Ad Sales performance across EMEA.   

In the pre-sale phase, the RYM Analyst supports media planners by optimizing our inventory forecasting system, answering complex availability requests, and maintaining detailed pricing documentation.  They also help create, analyze, and iterate media packages that maximize yield, while meeting advertiser demand and aligning with business priorities.   

Post-sale, the RYM Analyst assists with revenue tracking and analysis to review performance and guide future strategy.  This includes compiling and distributing regular reporting for global and regional leadership, monitoring inventory levels and usage, and identifying revenue opportunities or risks.  They work across dashboards and systems, and support offline analyses when needed. 

The ideal candidate brings experience in digital inventory and revenue management, preferably in streaming video products.  They are detail-oriented, well-organized, commercially aware, and confident using data to support strategic decisions that drive business forward. 

This is an office-based role. 4 days working in the Hammersmith, London office with 1 day working from home (Monday or Friday).

The Opportunity & Responsibilities:

• Form a key part of the Revenue & Yield Management function within the EMEA Ad Sales organisation 
• Provide answers to complex inventory availability requests, including helping build sponsorship packages 
• Analyse data to identify ad inventory/revenue impacting insights, trends, and patterns 
• Assist in the optimisation of forecasting tools and systems, constantly exploring ways to improve processes and efficiencies 
• Forecast sellable ad impressions at a network level and for specific inventory segments to assist Sales & Operations with media planning and adjustments to active campaigns, factoring in category/brand restrictions, content rules, age limitations, and user experience considerations (i.e. frequency capping) 
• Provide guidance to campaign managers for reallocation options on under-pacing campaigns 
• Assist in maintaining detailed pricing documentation (scatter, trading, premiums, discounts, added value, etc.) 
• Design inventory reporting to monitor, regulate, and analyze supply & usage 
• Generate revenue tracking reports and analysis, using a variety of systems, and distribute to local, regional, and global Sales & Finance leads 
• Track granular revenue spend by advertiser, brand, category, agency/holdco, and DSP 
• Ensure the integrity of Sales data across multiple systems 
• Advocate for EMEA Sales needs with global Product & Technology teams 
• Collaborate with global teams and act as a regional center of RYM excellence for other EMEA offices 
• Maintain a comprehensive understanding of TWDC’s global content, product, and advertising strategies & policies, and those of the industry (i.e. competitor offerings, content trends, industry regulations, etc.) 

The Experience We Require From You:

• Graduate level or equivalent experience 
• 5+ years in the advertising sector, either publisher/broadcaster/agency side or in ad tech, focusing on inventory analytics and revenue management 
• Highly competent in managing display and video ad inventory across websites, apps, and CTV environments, including both live and on-demand streaming 
• Strong knowledge of digital ad sales strategy, process, transaction models, and ad systems/technologies 
• Experience working in ad-servers (i.e. Google Ad Manager), inventory forecasting engines (i.e. YieldEx), and BI tools (i.e. Microstrategy) 
• Expert level user of Microsoft Excel and comfortable working with visualization software 
• Adept in financial modelling and analysis, with experience contributing to annual budgeting and long-term strategic planning 
• Demonstrated experience in extracting actionable insights and developing business strategies from data  
• General understanding of the digital media landscape, platforms, technologies, key players, & revenue streams 
• Experience navigating the General Data Protection Regulation and similar advertising privacy requirements 
• Strong network of contacts within ad sales, technology, and operations industries 
• History of working with global stakeholders 
• Proven success of collaboration, building consensus, and managing/delivering complex projects 
• Comfortable representing company in external meetings and events 
• Media or entertainment brand experience is beneficial, as is familiarity with processes and policies of a multinational corporation 

Skills Required 

• Highly motivated and driven problem solver 
• Great attention to detail, organizational skills, and ability to effectively prioritize and balance multiple projects  
• Analytical; able to review, assess, and strategize based on the results 
• Able to step back and look at scenarios at a macro level, solving both the immediate challenge and providing long-term solutions to larger problems 
• Expert on defining/evolving processes and empowering operational teams for success 
• Natural relationship manager, understanding how to balance the company’s needs with those of a partner 
• Motivated to lead by example and hold others accountable to high standards  
• Comfortable working independently or collaborating with reports, peers, and senior executives 
• Revenue-minded, but not at the expense of our people, our guests, or the user experience 
• Excellent communicator with good presentation skills, able to speak on behalf of the business 
• Ability to navigate the digital advertising industry and maintain relationships with publishers, broadcasters, agencies, advertisers, and tech vendors 
• In-depth understanding of digital media and the advertising industry, particularly video and within EMEA 
• IT savvy across core business applications and remote working tools (Outlook, Excel, PowerPoint, Teams, etc.) 

The Perks

• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
• Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
• Excellent parental and guardian leave
• Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.