Senior Influencer Manager

Key Responsibilities: 

Strategic Leadership: 

• Define and drive the overarching influencer strategy for Disney+ in the UK and EMEA, ensuring alignment with brand priorities and audience insights. 

• Shape innovative and creative influencer campaigns and activations for some of the biggest TV shows on the planet  across owned, earned and paid channels– from UK Originals such as Rivals and A Thousand Blows, to tentpole US shows such as Ryan’s Murphy’s All’s Fair and the return of Percy Jackson, to some of our most beloved long running series such as Grey’s Anatomy and Modern Family.  

• Champion a long-term, relationship-first approach to influencer engagement, moving beyond campaign-based activations. 

• Responsible for running influencer budget effectively and meeting all budgetary reporting deadlines  

• Act as a thought leader within the business, educating internal stakeholders on the evolving creator economy and sharing strategic and creative guidance on all brand and content campaign activations  

Cross-Functional Collaboration: 

• Work closely with PR, social, marketing and partnerships teams to ensure influencer activity is fully integrated, complementary, and avoids duplication or conflict. 

• Assess and analyse appropriate creators for us to partner with and work in close collaboration with corporate brand management, legal and compliance teams to vet creators, ensure approval of appropriate content and mitigate any risk to brand reputation  

• Act as a central point of coordination for influencer efforts across departments, ensuring consistency in messaging and execution. 

• Demonstrate sound judgment and a strong moral compass when reviewing influencer content, ensuring all activations align with Disney+ values, guardrails and uphold brand integrity across platforms.  

• Work hard to maintain a close working relationship with our lead agency, ensuring prompt delivery of information and feedback and oversee all contractual documents  

Creator Relationship Management: 

• Build and maintain strong, authentic relationships with a diverse roster of creators, fostering trust and collaboration. 

• Develop and manage a structured creator engagement programme, including regular touchpoints, content co-creation opportunities, and feedback loops. 

EMEA Integration: 

• Collaborate with EMEA regional teams to share best practices, align on strategic priorities, and support local market execution. 

• Ensure influencer activity reflects cultural nuances and resonates with audiences across different territories. 

Performance & Insights: 

• Set clear KPIs and measurement frameworks to evaluate the impact of influencer activity 

• Use data and insights to continuously refine strategy and inform future planning. 

The experience you will have:  

• You thrive in complex, matrixed environments, confidently navigating established processes while collaborating cross-functionally with agencies, creative teams, and senior stakeholders to deliver seamless execution.  

• Briefing influencers and agencies is second nature, you combine data-driven insight with a nuanced, human approach, tailoring strategies to fit creators rather than defaulting to one-size-fits-all.  

• You champion a test-and-learn approach, leveraging analytics and KPI frameworks to trial new strategies, refine performance, and fuel ongoing innovation.  

• You bring a robust understanding of industry standards and legal frameworks governing influencer marketing, ensuring all activations are compliant, brand-safe, and reputationally sound.  

• You live and breathe social, are fluent across platforms including TikTok, Instagram, YouTube, Facebook and X, with a sharp eye for emerging talent, platform shifts, and are plugged in to cultural trends that shape the creator economy.  

• You’re able to manage multiple campaigns and stakeholders all at once with clarity and a sense of calm.  

• Your black book of creators, agents, and agencies is second to none, built on trusted relationships and a deep understanding of the influencer landscape across entertainment, lifestyle, and pop culture.  

• You boast a collaborative mindset and proactive can-do approach to problem-solving  

• You’re passionate about great television across genres, and channel that curiosity into your work, always seeking fresh angles, new voices, and creative ways to spark conversation.  

• Experience within a streaming service, broadcaster, or entertainment brand is a strong advantage, bringing valuable context to campaign development and audience engagement.  

The Perks:  

• 25 days annual leave  

• Private medical insurance & dental care  

• Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free  

• Disney Discounts: you are entitled to discounts on designated Disney products, resort food and beverages and ticketing  

• Excellent maternity & paternity leave  

• Business Resource Groups – Women @ Disney, Diversity @ Disney, Pride @ Disney etc.  

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.