Senior Marketing Manager, 12 Month Fixed Term Contract

This is a 12 month role, linked to a parental leave.

4 days a week based in Hammersmith, plus a Monday or Friday from home.

Overall Purpose of the Role 

The EMEA DCP marketing team works in collaboration with the brand commercialization (BC) team and commercial category teams to deliver campaigns that serve brand strategy and category needs whilst aligned to global DCP marketing strategy. 

This role is responsible for planning and executing marketing strategy for priority evergreen brands and tentpole properties, and collaborating with PR, BC, category teams and brand franchise management (BFM) to ensure internal and external regional stakeholders can leverage brand assets and cross company activations to drive business needs.  

Take marketing leadership responsibility to drive the success of brand campaigns from B2B pitches through to consumer engagement.  

Work with partners across the business to ensure campaigns support commercial goals and deliver a strong return on investment (ROI). Bringing strategic insight and business acumen in equal measure, foster an innovative culture, keeping abreast of relevant industry, consumer and media trends to ensure our campaigns are fresh, universally relevant, easily localisable and impactful for consumers. 

Relationships are key to the success of this role, both internally and externally. Actively manage and cultivate the engagement, partnership and joint business planning alongside key partners, to support the category team to drive and deliver strategic growth in licensing sales on behalf of the EMEA business. 

Areas of Responsibility 

Marketing Planning 

• Drive annual marketing planning process for brand and cross-franchise 360 global campaigns to ensure delivery of departmental targets and commercial objectives against annual business priorities 

• Work with Marketing Director and collaborate with Global Marketing, Regional Brand Commercialisation and Regional BFM to develop campaign one pagers and pitch decks  

• Work closely with Marketing Director to plan and own timelines to enable strong creative strategy to be developed in response to brand commercialisation objectives 

• Share plans with local marketing leads and facilitate regional market integration 

• Drive best practice exchange and insights across local markets whilst developing and maintaining consistent processes and ways of working between regional marketing team and the wider business 

• Partner with brand commercialisation to ensure seamless communication and holistic approach across different properties 

• Lead by example and keep on top of trends to ensure our marketing content remains innovative and stands out 

Campaign Management 

• Oversee campaign management workflow for marketing programs 

• Track status updates across all campaigns and provide weekly updates to Marketing Director  

• As defined by Marketing Director own regional campaign budgets, timeline and master campaign deck 

• Work with the internal Global creative marketing team or creative agencies to ensure all production workstreams for the campaigns are scheduled and tracking on budget 

• In collaboration with regional brand commercialisation team - lead and run regular regional campaign status meetings to ensure effective communication amongst stakeholders and the regions, set clear actions, track and hit key campaign milestones and deadlines 

• Manage brand marketing team resource to ensure campaign workload is fairly distributed to maximise team members’ strengths and development opportunities 

Campaign Execution 

• Lead cross functional teams across regional brand commercialisation, category, PR/comms, social, media to execute campaigns 

• Lead regional process to identify priority skus for key campaigns  

• Work with XLOB partners team to drive full funnel approach with key partners to better leverage promotion commitments 

• Collaborate with global marketing and regional media partners to shape creative marketing toolkit deliverables and actively participate in planning meetings with the creative team to develop effective creative to support campaigns and maximise impact across all key platforms 

• Brief relevant marketing functions in order to deliver on campaign objectives 

• Work closely with global creative teams/agencies to deliver assets, campaign toolkits, with cross-category product shoots, partner campaign creative and develop experiential campaigns  

• Ensure regional leads have relevant information to fully leverage campaigns from a category and retail perspective  

• Work with BFM and regional owned media teams to amplify marketing campaigns across lines of business (XLOB) 

Training and Professional Development 

• Operate with integrity, champion change and be a good ambassador for The Walt Disney Company (TWDC) 

• Operate as part of an effective and inclusive team by demonstrating an awareness of others; welcoming and valuing unique perspectives and ideas; offering support, sharing knowledge and best practices in order to contribute to overall departmental commitments 

• Take ownership of your professional development through regular career conversations with your line manager and utilising available HR resources such as instructor-led courses and on the job learning 

• Proactively suggest ways to improve departmental performance and processes, leveraging technological tools where applicable  

• Build links with other TWDC functions to develop broader knowledge of the business 

• Promote and maintain an inclusive workplace, championing diversity and inclusion and make use of available resources to extend knowledge and best practice 

• Manage the training and development of all direct reports ensuring commitments are set, regularly reviewed and feedback given using HR tools provided 

• Contribute to maintaining and enhancing the standard of training and development, encouraging participation so that everyone has the tools and resources to do their role effectively and efficiently  

• Ensure appropriate training is provided to team including pertinent legal training and ensure the team (as relevant) is operating within legal parameters 

Areas of Accountability 

• Accountable to Marketing Director 

• Accountable to brand commercialisation team and regions for planning, delivery and execution of DCP consumer facing marketing campaigns, within the scope of the role, that deliver against business objectives 

• Accountable to marketing leadership and regional finance team for planning and managing overall brand marketing budget, as defined by Marketing Director 

• Accountable to the brand commercialisation, legal and corporate brand management team that all campaigns are internally approved and compliant 

• Accountable for ensuring the team are operating within legal parameters and have undertaken necessary legal training as provided by the legal department