Senior Research Analyst

Job Summary

The Senior Research Analyst role will provide programme performance and marketplace insights for the Content Sales teams by analysing & interpreting ratings & market intelligence data, supporting the Content Sales senior research team, and representing the voice & habits of The Walt Disney Company’s content consumers.

This is an office-based role with 4 days working in the Hammersmith, London office, with 1 day working from home.

The Opportunity & Responsibilities:

Analysis and insight supporting local content sales teams by:

• Tracking performance of linear series and films, as well as VOD performance depending on data availability
• Identifying sales opportunities through potential/current client and market deep dives
• Identify performance metrics for both Disney and competitors on client channels/platforms to inform deal negotiations
• Highlight competitive strategies, including windowing, number of transmissions granted, and utilities to inform ongoing client conversations

• Responsibility for data dashboards including improving outputs, responsibility for data quality, ensuring timelines are met
• Demonstrate expertise in linear and non-linear content distribution landscape across EMEA
• Responsible for reporting performance of key regional content sales initiatives. Insights delivered to local content sales leads, regional heads and broader teams including business development and local commissioners
• End-to-end responsibility for primary research study – the Talent Tracker – across FIGSUK to measure awareness, likeability and driver to view appeal for the commissioning teams in each market
• Support research manager on select primary research projects for local Disney+ commissioners
• Support wider business functions such as business development to inform long-range planning as well as supporting Disney+ acquisitions to identify local series performance, trends, and audience profiles, to identify opportunities for Disney+ acquisitions of local content
• Working with our cross-platform team to develop an automated system that enables smoother, more consistent, and quicker turnaround of performance data. This role will be responsible for planning, managing, and driving forward this ongoing work.

The Experience We Require From You:

• Must have experience using ratings data tools such as Techedge, ITVR or similar
• Good understanding of the commercial TV and VOD landscape
• Must have a genuine interest in and understanding of media distribution and developments in content distribution
• The role requires a curious and innovative thinker who is able to approach tasks from different perspectives
• Experienced and comfortable presenting research findings to senior level stakeholders in an engaging and storytelling led way
• Experience in dealing with a large amount of data across multiple sources
• Knowledge of market intelligence tools eg (e.g. Omdia, 3Vision, Enders) etc a benefit
• Graduate with good degree in the area of business / marketing / media / statistics / maths
• Outstanding attention to detail, proofreading and checking large data sets
• Experience across EMEA markets a benefit but not essential
• Experience of collating large datasets through automation a benefit though not essential
• This is a cross-territory role, so an appreciation for different cultures and customs will be expected
• Excellent analytical & numerical kills, including data manipulation
• The ability to build clear insight from analysis & presentation of research data from a variety of sources including in-house data, industry sources, & current web research data
• Understanding of audience measurement, preferably TV ratings
• Excellent project management skills
• Knowledge of current media/TV/on-line performance data software
• Good organisational, written and presentation skills
• Excellent communication and interpersonal skills
• Advanced skills in Microsoft Office applications, especially Excel and PowerPoint
• SQL Skillset is beneficial, though not essential

The Perks

• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
• Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
• Excellent parental and guardian leave
• Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.