Director, Growth Marketing, Disney+

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognized by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration, results in an inclusive employee experience characterized by continuous learning, development and achievement.

Purpose and Scope:

The Growth Marketing Director for Disney’s streaming services (Disney+) in Japan is a strategic leader responsible for driving subscriber acquisition, retention, and churn reduction. This role oversees both Performance Marketing (Acquisition) and Lifecycle Marketing (Loyalty & Retention) teams, ensuring a cohesive, data-driven approach to growing and engaging the subscriber base while maximizing long-term customer value. This leader will:

• Own the delivery of paid retail subscription targets, and works in close collaboration with US partners.
• Own the delivery of retail subscription and revenue targets in collaboration with the Integrated Marketing team.
• Develop innovative strategies to scale new customer acquisition and reconnect campaigns.
• Partner closely with the Finance team on revenue generation, subscriber management, and lifecycle churn optimization.
• Working with Integrated Marketing to deliver a full-funnel view of the consumer journey.
• Foster a culture of experimentation to drive innovation and continuously optimize growth strategies.
   

The ideal candidate is an exceptional leader who combines strategic thinking, data-driven decision-making, and creativity to captivate audiences, inspire optimism, and innovate with courage while maintaining the highest standards of integrity and inclusion.

Areas of Responsibility:

Strategic Leadership

• Lead and oversee Performance Marketing and Lifecycle & Loyalty Marketing in Japan.
• Own the delivery of paid retail subscription targets and works in close collaboration with US partners.
• Own the delivery of retail subscription and revenue targets, working closely with the Integrated Marketing (Brand & Content Marketing) team to align efforts.
• Partner with Finance on revenue generation and subscriber churn analysis, ensuring alignment with broader financial goals.
• Partner with the Analytics team to track progress against the annual plan.
• Work closely with the Partnerships team to optimize collaboration between partner marketing and wholesale efforts, integrating these flows into a seamless consumer journey.
• Foster a culture of experimentation, encouraging the team to test innovative ideas that drive growth and efficiency.

Lead the Performance Marketing team to:

• Develop and implement cross-channel strategies to maximize ROI, scale customer acquisition, and drive reconnect campaigns with measurable KPIs.
• Develop strong collaborative relationships with US partners and stakeholders
• Leverage robust data insights to refine and enhance performance marketing strategies.
• Manage budgets strategically, identifying opportunities to test and scale new marketing channels.
• Champion a framework for measuring the impact of performance campaigns.

Lead the Lifecycle Marketing to:

• Oversee subscriber retention and engagement initiatives, achieving measurable results in churn reduction, monetization, and win-back campaigns.
• Lead the development and execution of automated workflows, editorial campaigns, and personalized communication strategies to nurture customer relationships.
• Collaborate with the Analytics team to establish a framework for measuring lifecycle campaigns' impact, iterating on strategies based on actionable insights.

Loyalty

• Enhance customer loyalty and maximize lifetime value through loyalty initiatives, and subscriber perks.
• Drive the Loyalty team to deliver the perk program, aligning with business KPIs and fostering deeper subscriber connections.

Professional Qualifications and Experience:

• 10–15 years of proven experience in a relevant growth marketing or digital marketing leadership role.
• Demonstrated success in leading and managing high-performing teams in Japan.
• Experience working within a global matrix organization, effectively navigating and aligning local and global priorities.

Key Skills

• Strategic Visionary: Ability to think strategically, leveraging data and insights to guide decision-making and planning.
• Creative Problem-Solver: Combines creativity with analytical rigor to develop innovative strategies.
• Stakeholder Management: Strong skills in building relationships and influencing across diverse teams and functions.
• Exceptional Communication: Strong presentation skills and storytelling abilities to captivate audiences and inspire action.
• Team Builder: Proven ability to motivate, manage, and develop teams to achieve shared goals.
• Results-Oriented: Focused on delivering measurable business outcomes with agility and efficiency.
• Change Champion: Inspires creativity and innovation, adapting to and driving change in dynamic environments.
• Bilingual: Professional Level of both Japanese & English

What it takes to lead in this role:

Captivate the audience

• Tell compelling stories that resonate with both internal and external stakeholders.

Inspire optimism

• Motivate and develop the team while fostering collaboration and a shared sense of purpose.

Innovate with courage

• Embrace bold, forward-thinking strategies while respecting the company’s legacy and values.

Act with integrity & inclusion

• Commit to doing the right thing, ensuring an inclusive and ethical approach to all initiatives.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.