ABC Marketing Intern, Spring 2025

About the Role & Program

This intern role will support both the Partnerships & Events team and the Digital Marketing team under ABC Entertainment Marketing. The teams both play a key role in promoting our shows and building the ABC brand!

The ABC Strategic Partnerships & Events team work to further business priorities and initiatives through managing ongoing relationships both internally across the network and externally with third-party brands, corporate partners, distribution partners, studios, affiliates, etc. The team is also responsible for the development and execution of large-scale events, screenings and experiential marketing stunts and initiatives!

The ABC Digital Marketing team manages social media strategies and digital marketing campaigns for ABC’s brand and shows. We work on everything ranging from digital creative to operations to digital strategy. On this team, you'll observe, participate, and contribute to a wide range of digital marketing strategies and tactics that serve to drive awareness around key programming.

What You Will Do

You will support all team members on a variety of projects as needed to help improve partnership and promotional opportunities for the company. Our intern will contribute to a wide-range of marketing strategies and tactics that serve to drive awareness around key network programming. This is a very fast-paced, hands-on creative environment. Balancing multiple projects with attention to detail is important. Our intern should be a self-starter who is passionate about television and requires moderate oversight in performing their duties.

• Assist with promotional campaigns for strategically-selected consumer brands including partner identification, competitive research, concept development, contact sheet management, pitch deck development, and recap decks/wrap reports
• Support the development of large-scale live events (CMA Fest, Essence Fest, Comic-Con, etc) screenings, and other experiential marketing initiatives and stunts
• Assist with the development of promotional premium items for events, gifting and stunts, ensuring that all items are on brand and adhere to company quality requirements
• Assemble marketing toolkits for key priorities and distribute to partners as needed (Hulu, cable affiliates, internal corporate partners, non-profit organizations, etc.)
• Complete administrative tasks as assigned (manage team invoices and budget sheets, input projects into internal project management system, SAP, data reporting, recaps and tracking, etc.)
• Share creative ideas for growth, efficiency and collaboration with team
• Attending department meetings and brainstorms
• Watching shows and writing copy for social media posts
• Analyzing social media data
• Brainstorming ideas for digital marketing executions
• Creating and handling digital marketing assets
• Helping deliver assets to appropriate internal and external stakeholders
• Creating one sheet social media guidelines for premiere launches
• Competitive analysis on the social media landscape

Required Qualifications & Skills

• Proficiency with MS Office Suite: Outlook, Excel, Word, Keynote, PowerPoint, Photoshop
• Proficiency with both MAC and PC Operating Systems
• A strong interest in television, the entertainment industry, partnerships/event marketing, and digital marketing
• A passion for and knowledge of market trends, pop culture and current events
• Strong social media and marketing skills, very familiar with Facebook, Twitter, Instagram, Snapchat, TikTok, and YouTube
• Shows curiosity about diversity and inclusion and an eagerness to contribute to audience engagement initiatives
• A proven high attention to detail and the ability to take direction from multiple partners, balance numerous projects simultaneously, prioritize deadlines and effectively work in a fast-paced environment
• Problem solver with a positive, can do demeanor
• Strong written and verbal communication skills
• Event planning and/or experience facilitating partnerships between brands is a plus

Education

• Be enrolled in an accredited college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program OR must have graduated from a college/university within 6 months at time of application posting OR currently participating in a Disney College Program or Disney Internship
• A student studying in their senior year or a recent graduate within 6 months of graduation date

Eligibility Requirements & Program Information

• Be at least 18 years of age
• Possess unrestricted work authorization
• Have not completed one year of continual employment on a Disney internship or Disney College Program

Additional Information

• Able to have a consistent, reliable work schedule throughout the internship
• The approximate dates of this internship are January 2025 through June 2025
• Availability to work full-time hours (approximately 40 hours per week) for the duration of the internship. Monday to Thursday will be at the ABC office in Burbank and Fridays will be at home. Typically 9am-6pm PT, Monday - Friday. Possibility of working some nights and weekends.
• Able to provide own housing for the duration internship program in the Burbank, CA area
• Able to provide/have reliable transportation to/from work

The pay rate for this internship in California is $22.00 per hour. Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits. To learn more about our benefits visit: https://jobs.disneycareers.com/benefits.

The pay rate for this role in California is $22.00 per hour. Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits, dependent on the level and position offered. To learn more about our benefits visit: https://jobs.disneycareers.com/benefits.