Ads Strategy Manager (GTM Entertainment Strategy), Disney+ Hotstar

YOUR KEY RESPONSIBILITIES

• Drive Disney+ Hotstar’s Entertainment Revenue Growth:
• Collaborate with sales, marketing & creative works team to drive revenue growth for the identified verticals
• Create customized solutions to key advertisers linked to their marketing objectives
• Ability to propose advertiser deliverables on Disney+ Hotstar for LCS/SMB businesses to win share of wallet from the brands
• Build customized narratives for why advertisers should invest with D+H: Value proposition laying out points of differentiation vs. other mediums
• Develop deeper insights and understanding of the dynamic market requirements through advertiser/client interaction and facilitate “Why Buy?” propose solutions more suited to client needs, hence resulting in better monetization of advertising opportunities in tune with Digital marketing trends- consumer and customer, New age App industry, Big data and Analytics
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• Disney+ Hotstar’s Entertainment Consumer behaviour into insights for advertisers:
• Deep understanding of user behaviour, historical trends and mapping them to market realities

• Develop advertiser value propositions linked to our position of strength on these metrics vs. other digital & TV mediums
• Ability to learn various D+H internal tools to provide support to the sales team for business growth
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• Strategic outlook to the portfolio business:
• Constantly review current methodologies, tools and indexes and incorporate new approaches to pitch and present our products to advertisers and sponsors.
• Develop tracking mechanisms & prepare various dashboards to increase sales efficiencies and catch inefficiencies in a good market. Building sharp execution templates
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• Build relevant post-evaluation process:
• Understand how advertisers measure campaign success: Key metrics used, 3rd party evaluations done (Nielsen, Kantar etc.)
• Collaborate with the measurement team to develop key elements of the client's evaluation decks
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• Collaboration:
• Effectively collaborate with the front-line sales team & different sales strategy teams (Ad Tech, Ad Ops and Brand solutions)

SKILLS & ATTRIBUTES FOR SUCCESS

• Structured problem solver - Ability to develop solutions in an ambiguous environment
• Strong in analytics with a high comfort around Excel modeling
• Should have worked in inter-team and intra-team collaborative roles

PREFERRED EDUCATION & EXPERIENCE

• Total experience of 5-7 years, out of which preferably 3-5 years of strategy consulting experience

ABOUT US

• Disney+ Hotstar is India’s leading streaming platform that has changed the way Indians watch their entertainment - from their favourite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and Movies in 18 languages and coverage of major global sporting events. As a mission-driven organization with a relentless focus on our users, we are dedicated to attracting and retaining world-class talent to drive our success

• Disney Star prides in being an Equal Opportunity Employer. We hire, train, promote and compensate employees on the basis of individual competence and potential without regard for race, color, religion, sex, sexual orientation, national origin, citizenship, age, marital status or non-job-related disability, as well as all other classifications protected by applicable laws

WHY JOIN US

• No Dress Code
• Unlimited Leaves
• Diverse & Inclusive Culture
• Fun Life Balance

LINKS

• www.hotstar.com
• https://careers.hotstar.com/join-us
• https://www.linkedin.com/company/disney-hotstar/mycompany/