Analyst, Marketplace & Platform Research
応募 後で応募 Job ID 10103182 勤務地－都市 ニューヨーク, ニューヨーク州, アメリカ合衆国 勤務地－国 ESPN 掲載日 2024/11/12仕事内容:
The Analyst, Marketplace & Platform Research, will be instrumental in establishing a high-level understanding of the media ecosystem in which sports fans live. They will assist in the collection, analysis of data and communication of insights to gauge performance across a wide variety of networks, apps, streaming services, and other products.
Departmental Summary:
ESPN Research sits central to many functions within the company, studying and informing internal teams about fan behavior and sentiment. The team oversees measurement and reporting across all platforms and properties, as well as brand, content, fan and marketplace research.
Responsibilities:
The role will entail both tracking and reporting as well as project-based work that spans strategic content and business focused priorities. The scope of research includes work on Pay TV trends (MVPDs and DMVPDs), evolving media and consumer behavior (e.g. television viewing, streaming, app usage), DTC pricing and positioning, and consulting sports/properties teams on special projects. Additionally, the Analyst will assist in the tracking of the Sports Betting Landscape, and the performance of ESPN BET, the company’s sports betting offering . These efforts will support Corporate Strategy, Programming, Business Development & Innovation, Finance, Distribution, Product and Marketing.
The Analyst will utilize all forms of media research, including syndicated television, streaming, and digital data as well as primary methodologies, both qualitative and quantitative. The Analyst will develop analyses that require culling multiple sources into streamlined insights and narrative perspectives in various deliverable formats. Across these resources, the Analyst will be responsible for managing several vendor relationships, keeping up to date on evolving methodology and exploring new partners with whom to work.
The role will represent ESPN Research in presenting to senior leaders and in cross-departmental strategy sessions and express a strong, thoughtful, data-based point of view drawing on media and consumer behavioral trends. They will report to the Manager, Marketplace & Platform, ESPN Research.
Qualifications:
- Minimum of 1 year of research experience
- Understanding of the media marketplace
- Experience in quantitative methods such as survey design and development, sampling and analysis including proficiency with SPSS
- Experience in qualitative research methods such as focus groups and consumer panel management
- Familiarity with Nielsen’s suite of national TV tools like NNTV and National TV Toolbox
- Ability to apply appropriate research methods to business questions
- Flexibility to interpret and integrate numerous data sets together to uncover insights and form an analysis
- Ability to ladder up insights into strategic, high-level recommendations
- Strong written and communication skills, including experience presenting metrics to senior leaders
- Proficient in Windows-based PC applications - Excel, Word and PowerPoint
- Collaborative nature and ability to work well in a team environment
Preferred Qualifications:
- Familiar and/or experienced with digital media research tools such as comScore, SimilarWeb, etc.
- Familiar and/or experienced with media research tools such as HUB, Antenna, Kantar, STREAMTrack, etc.
- Exposure to advanced analytical applications such as Power BI, Tableau, Looker, etc.
- A working understanding of conjoint analyses as well as familiarity across other advanced statistical techniques such as segmentation, driver analysis, max-diff, etc.
- Understanding of the market positioning and strategies of ESPN and the Walt Disney Company.
Required Education:
- Bachelor’s Degree
#ESPNMedia
The hiring range for this position in New York, NY is $67,400 to $90,500 per year based on a 40-hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
ESPN について:
ESPNの仕事は、ここでしか味わえない体験が詰まっています。それは、視聴者にとって使い勝手の良い新しいサービスを常に考えているからです―視聴者がどこでもどんな方法でもスポーツを楽しめるよう取り組んでいます。私たちは毎日、勝算を気にせず自分達自身を超え続けようとするダイナミックな文化の中で、誰もやらなかったことに挑んでいます。最新の技術、革新的なアイデア、世界レベルの才能があふれるESPNでは、毎日が驚きの連続です。
The Walt Disney Company について:
The Walt Disney Companyは、その子会社・関連会社とともに、多様性あふれる国際企業として、Disney Entertainment、ESPN、Disney Experiencesの3事業を柱に、ファミリー向けエンターテインメントとメディアの世界をけん引しています。1920年代に小さなアニメ・スタジオとしてスタートしたDisneyは、今日のエンターテインメント業界において卓越した存在となりました。ディズニーは今後も、子供から大人まで、ご家族のだれもが楽しめる一流の物語や体験を生み出し続けます。Disneyのストーリーやキャラクター、体験は、世界中のあらゆる場所の消費者やお客様に届けられています。当社は40カ国以上で、従業員とキャストメンバーが一丸となり、世界的にも地域的にも歓迎されるエンターテインメント体験を創出しています。
このポジションは Walt Disney Direct-to-Consumer & Intl という事業部門の一つである ESPNでのお仕事です。
Walt Disney Direct-to-Consumer & Intl は機会均等雇用主です。応募者は、人種、宗教、肌の色、性別、性的指向、ジェンダー、性自認、性表現、国籍、家柄、年齢、配偶者の有無、軍役経験の有無やその地位、健康状態、遺伝情報や障がい、または連邦法や州法、地方法で禁止されているその他の法的根拠に関係なく、雇用の検討対象となります。Disneyは、すべての人々のアイデアと決断が、成長、革新、最高のストーリーの創造に役立ち、絶えず進化する世界において、価値ある存在になれるよう支援するビジネス環境を支持します。