Associate Manager, Lifecycle Operations (Hulu)

Hulu is seeking an Associate Manager, Lifecycle Operations to be an outstanding addition to our Growth, Engagement and Retention team.  In this role, you will play a key part in maximizing the effectiveness of our marketing tools to drive subscriber growth, enhance engagement, and improve retention rates. The ideal candidate will have a strong background in marketing operations, a deep understanding of the subscriber lifecycle, and a proven track record of implementing successful campaigns utilizing complex data environments. The right person for this role has a knack for creative solutioning combined with an analytical mindset and excellent relationship management skills. If you are someone who is passionate about Hulu content and wants to shape the way we deliver and promote it to our customers, then this is an excellent role for you.

Responsibilities

• Leverage marketing automation tools and analytics to optimize the performance of campaigns throughout the subscriber journey.
• Contribute to regular assessments of marketing tools, identifying areas for improvement, and supporting the implementation of enhancements to maximize efficiency and compliance.
• Collaborate on customer segmentation parameters and cohorts to tailor marketing efforts to specific audience needs and behaviors.
• Navigate complex data systems to bring to life marketing and transactional journeys and automations.
• Document, execute, and measure successes of critical, legally required and data compliant transactional campaigns and audiences.
• Collaborate with Product, Data Engineering, Lifecycle Marketing, and Data Analytics teams to create, test, and measure end-to-end solutions and performance.
• Maintain templates across email and audiences to ensure content and legal requirements are up to date and streamline processes.

Basic Qualifications

• 3+ years work experience in CRM/Lifecycle marketing, with a solid understanding of digital marketing operations and a primary focus on growth, retention, and engagement strategies and personalization tactics.

• Thorough comprehension of testing frameworks and methodologies needed for designing end-to-end experiments.
• Expertise in corporate-level CRM tools (Salesforce or similar) and audience segmentation tools (SAS Customer intelligence Studio, customer.io, or similar).
• A self-starter capable of working independently but also as part of a team.
• A strong communicator with a can-do, positive attitude and a strong desire to get things done.
• Ability to work in a fast-paced and dynamic working environment, supporting new products/partners as surfaced.
• A love for all things TV and Film!
• Please note this role is expected to be onsite 2-3 days a week out of the Santa Monica CA offices.

Preferred Qualifications

• Prior direct experience designing and creating multi-step CRM journeys within complex data environments.

The hiring range for this position in Santa Monica, CA is $92,800 to $124,400 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.