Influencer Marketing Associate Manager
応募 後で応募 Job ID 10106074 勤務地－都市 グレンデール, カリフォルニア州, アメリカ合衆国 勤務地－国 The Walt Disney Studios 掲載日 2024/11/18仕事内容:
The Disney Entertainment segment includes the company’s full portfolio of entertainment media and content businesses globally, including streaming.
The Influencer Marketing team oversees the strategy and execution of paid and organic influencer campaigns to amplify digital marketing efforts across The Walt Disney Studios (and wider TWDC). Our Creative Strategy, Influencer Relations and Campaign Execution teams lead full-service, 360-marketing solutions partnering with relevant, brand safe influencers for various activations – custom content, premieres, experiential events, mailers, etc. Using industry best practices and innovative strategies, this team is tasked with developing and delivering engaging and impactful creator content at scale.
Job Summary:
As part of the wider Influencer Marketing team, the Influencer Marketing Associate Manager will work closely with the Manager, Influencer Marketing to support the execution of Disney Entertainment’s influencer marketing campaigns. This role will be heavily focused on the logistical and tactical details of pre and post-campaign execution which include communicating with influencers, tracking posts, creating talent/campaign pitch decks, and maximizing efficiency of campaign execution. This role will play an integral part in the day-to-day operations of influencer marketing, helping to ensure smooth collaboration between internal teams and external partners.
They will also be pivotal in assisting critical processes during the contracting and campaign execution process by maintaining uniform and streamlined communication between internal stakeholders (brand partners, legal, clearances, Contingent Workforce Management, and 3rd party platform partners).
Responsibilities include:
Support the execution of influencer marketing campaigns from inception to completion, ensuring alignment with campaign objectives and goals.
Support campaign workflows for all activations across Creative Strategy, Influencer Relations and Campaign execution
Manage Disney’s creator onboarding process and respond to inquiries to expand Disney’s collaboration with a diverse range of influencers
Identify influencers for campaigns and modify external-facing talent lists, creative strategy pitch decks, etc.
Draft and send communication, manage correspondence, and develop wrap reports at the end of campaigns
Facilitate Disney influencer onboarding approvals and vetting process required for independent contractor influencer hires.
Support on-site at events such as conventions, premieres, marketing stunts, set visits, etc. Domestic and/or international travel may be required.
Coordinate with Ops team to initiate and complete vendor setups and payments.
Support Creative Strategy team to build out and design campaign pitch decks for executive review.
Basic Qualifications:
3+ years of relevant experience
At least 3 years’ experience at a studio, brand or agency with a focus on influencer marketing, influencer relations, PR, or digital marketing
Proven track record working with influencer talent (digital and/or traditional) and talent representatives. Ideally has relationships or experience fostering relationships with talent management teams (agents, managers, publicists) across different industries.
Experience with and knowledge of short-form video platforms Instagram, TikTok, YouTube, Facebook, and Snapchat. Familiarity with back-end publishing and platform analytics tools (i.e. metrics, paid media).
Experience working with legal and finance partners to facilitate contracting and vendor payments.
Demonstrated analytical and problem-solving skills, able to strategize marketing initiatives while navigating changing digital landscapes and influencer relationships.
Strong interpersonal, verbal, and written communicator and collaborator able to manage programs with teams of diverse working and communication styles.
Organized and strong project manager able to execute multiple projects simultaneously with high level of attention to detail.
The hiring range for this position in Glendale, CA is $89,000 to $115,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
The Walt Disney Studios について:
The Walt Disney Studiosは、95年以上にわたりThe Walt Disney Companyの礎となってきました。今日では、映画、物語、音楽、舞台公演などの優れた作品を、世界中のファンに届ける発信地となっています。The Walt Disney Studiosには、Disney、Walt Disney Animation Studios、Pixar Animation Studios、Marvel Studios、Lucasfilm、20th Century Studios、Searchlight Picturesといった著名な映画制作会社があります。また、世界クラスのステージショーのプロデューサーであるDisney Theatrical Productionsの本拠地でもあります。
The Walt Disney Company について:
The Walt Disney Companyは、その子会社・関連会社とともに、多様性あふれる国際企業として、Disney Entertainment、ESPN、Disney Experiencesの3事業を柱に、ファミリー向けエンターテインメントとメディアの世界をけん引しています。1920年代に小さなアニメ・スタジオとしてスタートしたDisneyは、今日のエンターテインメント業界において卓越した存在となりました。ディズニーは今後も、子供から大人まで、ご家族のだれもが楽しめる一流の物語や体験を生み出し続けます。Disneyのストーリーやキャラクター、体験は、世界中のあらゆる場所の消費者やお客様に届けられています。当社は40カ国以上で、従業員とキャストメンバーが一丸となり、世界的にも地域的にも歓迎されるエンターテインメント体験を創出しています。
このポジションは Disney Entertainment Operations LLC という事業部門の一つである The Walt Disney Studiosでのお仕事です。
Disney Entertainment Operations LLC は機会均等雇用主です。応募者は、人種、宗教、肌の色、性別、性的指向、ジェンダー、性自認、性表現、国籍、家柄、年齢、配偶者の有無、軍役経験の有無やその地位、健康状態、遺伝情報や障がい、または連邦法や州法、地方法で禁止されているその他の法的根拠に関係なく、雇用の検討対象となります。Disneyは、すべての人々のアイデアと決断が、成長、革新、最高のストーリーの創造に役立ち、絶えず進化する世界において、価値ある存在になれるよう支援するビジネス環境を支持します。