Manager, Content Programming

Disney’s Direct to Consumer team oversees the Hulu and Disney+ streaming businesses within Disney Entertainment helping to bring The Walt Disney Company’s best-in-class storytelling to fans and families everywhere. The Disney+ Programming and Content Curation team is responsible for leading content planning, scheduling, on-service merchandising, slate management, and programming insights that contribute to a cohesive strategic content approach for the service.

The Manager, Content Programming will guide the engagement strategy for Disney+ pre-stream content promos. The role will be the central cross-functional liaison for internal teams with a focus on driving the development and workflow for Disney+ pre-stream content promos. Day-to-day management will include calendaring, title prioritization, building, publishing, long-lead planning, data analysis, and creative readiness. This person will collaborate with Content Analytics to craft data-driven solutions to maximize engagement.

• Responsible for Disney+ pre-stream content promos management and execution

• Define and manage promo strategies and optimization

• Develop and maintain workflow processes for the content promos ecosystem

• Create high-impact, curated programming strategies that promote TWDC brands and franchises

• Communicate campaign plans and recaps to internal teams and cross-functional partners

• Assist with day-to-day framework management, communication workflow with global teams, campaign calendars, and content programming tools

• Facilitate verbal and written communications between teams, and to the larger organization to ensure smooth information-sharing, issue resolution, and workload transitions

• Act as trusted knowledge source for internal business partners around Disney+ content promos and day-to-day operations

• Partner with TWDC marketing and global programming teams to ensure all priorities are coordinated appropriately

• Utilize CMS, data, and other tools (Excel, Google Workspace, etc.) to support day-to-day responsibilities

• Help identify and champion content programming framework improvements based on quantitative and strategic inputs

• Leverage market and behavior data, audience research to drive data and analytics that determine effective programming strategies

• Bachelors degree minimum

• 7+ years experience working within the Entertainment industry. International content experience a plus.

• 1+ years experience managing direct reports

Qualifications

• Able to build strong relationships and work seamlessly across a large organization

• Excellent communicator, collaborator, and time-manager with meticulous attention to detail

• Superior organizational and prioritization skills; ability to balance multiple projects at once with dedication to quality

• Experience with content management systems, data, and other tools (Excel, Google Workspace, etc.) to help operationalize and execute day-to-day responsibilities

• Able to be nimble and adapt quickly to new technologies and processes

• Perpetual learner’s attitude, always looking for ways to improve processes and learn and grow 

• Team player with a strong work ethic and high level of confidentiality

• Must be open to thinking outside of traditional models

• Well-developed written and verbal communications skills. Demonstrated ability to communicate effectively

• Advanced data literacy

• Demonstrated ability to thrive working in an extremely fast-paced environment

• Understanding of TWDC and general entertainment content libraries, brands, franchises, and characters

• Real passion for and knowledge of streaming services and entertainment