Performance Marketing Associate Manager
応募 後で応募 Job ID 10100544 勤務地-都市 ニューヨーク, ニューヨーク州, アメリカ合衆国 勤務地-国 ESPN 掲載日 2024/09/23仕事内容:
The Media Planning Team at ESPN develops innovative media plans that drive awareness, consumption, subscriptions, and brand affinity across all properties and platforms to affect the ESPN business.
Position Summary:
The ESPN Media team is tasked with driving new subscriber growth for ESPN+. The team is responsible for the planning, execution and optimization of user acquisition, retention, and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking.
Responsibilities:
- Implement paid media strategies to drive subscriber acquisition, conversion & efficiency with a focus on CTV and programmatic digital media channels
- Successfully apply paid media strategy within digital media channels
- Optimize budget across CTV and programmatic sites/placements to deliver a positive return on marketing spend
- Develop and test new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.)
- Contribute to campaign strategy, ad set structure, paid media optimizations, and ad content (including strategic recommendations on creative content and messaging)
- Implement ideas and processes for campaign & bid management
- Analyze campaign data and partner with Marketing Analytics teams to improve effectiveness of acquisition and retention media
- Present learnings and results of media campaigns to cross-functional partners
- Contribute to bidding strategy and rule development for efficient spending and optimization on digital media platforms
- Collaborate with internal marketing teams and external media agency to contribute to overall media planning
Qualifications:
- 2+ years paid media planning & buying
- Deep media buying knowledge of programmatic platforms preferred
- Comprehensive in-platform knowledge of programmatic buying, audience creation, campaign management and in-dash optimization techniques
- Experience with direct response campaigns
- Highly skilled in all Microsoft Office Products especially Excel
- Excellent written and verbal communication skills
- Strong enthusiasm for all things Sports and Sports Fans
- Ability to work with cross functional teams and multiple stakeholders
- Strong priority management while handling multiple deliverables/work streams
- Flexibility to work weekends when necessary for larger Sports events
Preferred Qualifications:
- Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property
- Experience with mobile app tracking solutions preferred (i.e. Kochava, Appsflyer, Adjust, etc.)
Required Education:
- Bachelor’s degree or equivalent in Marketing, Business, or a related field
#ESPNMedia
The hiring range for this position in New York, NY is $73,226 to $98,230 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
ESPN について:
ESPNの仕事は、ここでしか味わえない体験が詰まっています。それは、視聴者にとって使い勝手の良い新しいサービスを常に考えているからです―視聴者がどこでもどんな方法でもスポーツを楽しめるよう取り組んでいます。私たちは毎日、勝算を気にせず自分達自身を超え続けようとするダイナミックな文化の中で、誰もやらなかったことに挑んでいます。最新の技術、革新的なアイデア、世界レベルの才能があふれるESPNでは、毎日が驚きの連続です。
The Walt Disney Company について:
The Walt Disney Companyは、その子会社・関連会社とともに、多様性あふれる国際企業として、Disney Entertainment、ESPN、Disney Experiencesの3事業を柱に、ファミリー向けエンターテインメントとメディアの世界をけん引しています。1920年代に小さなアニメ・スタジオとしてスタートしたDisneyは、今日のエンターテインメント業界において卓越した存在となりました。ディズニーは今後も、子供から大人まで、ご家族のだれもが楽しめる一流の物語や体験を生み出し続けます。Disneyのストーリーやキャラクター、体験は、世界中のあらゆる場所の消費者やお客様に届けられています。当社は40カ国以上で、従業員とキャストメンバーが一丸となり、世界的にも地域的にも歓迎されるエンターテインメント体験を創出しています。
このポジションは Disney Streaming Services LLC という事業部門の一つである ESPNでのお仕事です。
Disney Streaming Services LLC は機会均等雇用主です。応募者は、人種、宗教、肌の色、性別、性的指向、ジェンダー、性自認、性表現、国籍、家柄、年齢、配偶者の有無、軍役経験の有無やその地位、健康状態、遺伝情報や障がい、または連邦法や州法、地方法で禁止されているその他の法的根拠に関係なく、雇用の検討対象となります。Disneyは、すべての人々のアイデアと決断が、成長、革新、最高のストーリーの創造に役立ち、絶えず進化する世界において、価値ある存在になれるよう支援するビジネス環境を支持します。