Performance Supervisor Disney+ - 6 Month Contract
応募 後で応募 Job ID 10091456 勤務地-都市 マドリード, スペイン 勤務地-国 The Walt Disney Company (EMEA) 掲載日 2024/08/01仕事内容:
*This role is based in our Madrid office 4 days per week*
The person occupying this role, while reporting to the Acquisitions & Retention Sr Manager, will work closely with brand, customer management, PR, synergy & partnerships teams as well as the wider central and global performance and acquisition teams. They will be working with the senior manager to take the performance paid media spend towards efficiency. They will also Areas of Responsibility and Accountability lead all aspects of messaging and campaign laydowns to guarantee they are aligned with Iberia local priorities.
Areas of Responsibility and Accountability
In market contact for Performance & Acquisition Marketing
Deliver most effective Cost Per Acquisition (CPA) and expected Sign up Volume.
Owner of the paid media spend and strategy
Bi-weekly check of critical metrics to ensure maximum efficiency and optimisation to the different channels (Search, social, display programmatic, affiliates, CTV, native, …)
Plan and implement quarterly campaign laydowns for Spain and Portugal in coordination with brand marketing
Provide expertise and analysis in affiliate programs to onboard new partners and increase volume of this channel.
Align performance forecasts with business goals, collaborate with finance and data analytics.
Coordinate with creative resources to ensure delivery within the department timelines
Provide local analysis on best performing channels, campaigns and titles
Benchmark on competitor activity.
Responsible for A/B test proposal to the Regional team
Provide insight and input on local publishers, opportunities and tactics to target new audiences and optimise measurement metrics.
Build a positive relationship with Regional and Global stakeholders, ensuring local initiatives can be implemented (internal negotiation with USA channel specialists to ensure proposals and tests are executed)
Identify and lead new initiatives and acquisition new initiatives, non-paid
CVR landing page optimisation in a multinational matrix (benchmarks, purchase funnel).
Experience and Professional Qualifications Required
3 years + proven experience in Performance Marketing!
Acquisition expertise from a subscription or DTCI business would be a plus
Experience working in a fast-paced trading environment
Experienced working with different partners
Successful track record in Performance Marketing with in-depth experience of digital.
Good understanding and working knowledge of MS Excel, Google Docs / Google Drive, Looker and/or Data Studio experience preferred.
Exposure to working with key campaign management tools and platforms (Google AdWords, Bing Ads, Facebook Ads Manager, DV360, Campaign manager, etc.)
Understanding of market nuances and dynamics to deliver a global strategy while also balancing local adaptions to drive local results.
Ideally, experience of working in an international matrix organisation.
Skills Required
Local language crucial and awareness of local trends / preferences
Proficient in English!
Experience or knowledge of SEO
The Walt Disney Company (EMEA) について:
Disney EMEAは、29カ国にオフィスを構え、59の市場で6,000人以上の従業員を擁し、非常に多様な国々での成長、イノベーション、ブランドアフィニティの推進を目指しています。
The Walt Disney Company について:
The Walt Disney Companyは、その子会社・関連会社とともに、多様性あふれる国際企業として、Disney Entertainment、ESPN、Disney Experiencesの3事業を柱に、ファミリー向けエンターテインメントとメディアの世界をけん引しています。1920年代に小さなアニメ・スタジオとしてスタートしたDisneyは、今日のエンターテインメント業界において卓越した存在となりました。ディズニーは今後も、子供から大人まで、ご家族のだれもが楽しめる一流の物語や体験を生み出し続けます。Disneyのストーリーやキャラクター、体験は、世界中のあらゆる場所の消費者やお客様に届けられています。当社は40カ国以上で、従業員とキャストメンバーが一丸となり、世界的にも地域的にも歓迎されるエンターテインメント体験を創出しています。
このポジションは TWDC Iberia S.L という事業部門の一つである The Walt Disney Company (EMEA)でのお仕事です。