Senior Executive – Advertising Sales, Asianet

About the Role:
This is a revenue generation role where the incumbent will be responsible to sell our advertising solutions to media agencies and marketeers for Asianet. The position holder will be responsible for maintaining relationships with a designated set of key strategic accounts and identifying new accounts to maximize revenue from them through sale of commercial time and branded solutions.

Context:

Asianet is the No 1 Malayalam entertainment channel. It has been the most watched channel among the Malayalis for more than a decade. Asianet Movies is the No 1 Malayalam movie channel which is Kerala’s biggest theatre. Asianet Plus is our second entertainment channel under Asianet network with array of programs like fiction, non fiction and movies.

Key Responsibilities:

Strategic / Policy related KRAs

•                Develop a thorough understanding of the product, its strengths, positioning, content etc. to be leveraged for pitch impact and effectiveness

•                Develop a thorough understanding of the industries/categories being serviced as well as unique marketing challenges being faced at each client organization

•                Network, engage with and build strong relationships across levels at client as well as agency organizations to understand business trends, have direct visibility on upcoming campaigns and revenue potential

•                Demonstrate thought partnership through a comprehensive understanding of the client and agency organization, their marketing needs, campaign efficiency metrices etc.

•                Build a strategy to derive maximum revenue for your accounts

Operational / Process / Technology related KRAs

•                Create, negotiate and close deals that maximize price/market share and deliver on the client’s and agency’s marketing objectives and expectations.

•               Map competition (Sales strategy/Programs/Clients) and use market intelligence to develop strategies to maximize market share

•                Deliver maximum value on deals by collaborating with cross-functional teams across the organization (PRS, Operations) and taking complete ownership of deal execution, client servicing and post evaluations of campaigns 

Act as an ‘Account Manager’ rather than a ‘Seller’ by providing dedicated account management to develop and nurture strong long-term relationships with key accounts. 

•                Business development to identify new clients

Financial Accountability / Commercial Impact

•                Accurate monthly revenue projections

•                Meet or exceed monthly/quarterly/annual quotas

•                Achievement of CPRP benchmarks and high market share

•                Continuously identify opportunities for additional revenue sources through non FCT avenues – Brand Solutions

•                Continuously strive to identify opportunities to maximise revenue opportunities

Performance Measures:
•                Monthly / Quarterly / Annual Revenue

•                Price / yield

•                Client Count (Effective coverage)

•                Accuracy of projections and productivity

Qualifications:

•                MBA degree holder with 5+ years of sales experience

Personal Attributes:

•                Business acumen

•                Networking and relationship building

•                Collaboration

•                Learning agility

•                Analytical thinking

About Disney Star:
Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year.

Disney+ Hotstar, India’s leading streaming platform, enables us to reach and entertain audiences anywhere, anytime. Disney+ Hotstar has changed the way Indians consume their entertainment - from their favorite TV shows and movies to sporting extravaganzas.

With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of story-telling, innovation and an unwavering focus on delivering to the expectations of our audiences. 

Join us, and let's continue to inspire a billion imaginations.

•                Result orientation