Senior Executive - Advertising Sales, Star Jalsha & Star Kiran
応募 後で応募 Job ID 10087277 勤務地-都市 コルカタ, インド 勤務地-国 The Walt Disney Company (India) 掲載日 2024/04/18仕事内容:
About the Role:
This is a revenue generation role where the incumbent will be responsible to sell our advertising solutions to media agencies and marketeers for Star Jalsha, Jalsha Movies and Star Kiran. The position holder will be responsible for maintaining relationships with a designated set of key strategic accounts and identifying new accounts to maximize revenue from them through sale of commercial time and branded solutions.
Context:
Star Jalsha is one of the leading channels in Bengali language general entertainment. Inspiring millions in Bengal by telling progressive stories and creating iconic characters. The role is very critical in achievement of regular revenues, identifying sponsorships, and monetizing Impacts, as well as having a complete hold over the portfolio / territory.
Key Responsibilities:
Strategic / Policy related KRAs
Develop a thorough understanding of the product, its strengths, positioning, content etc. to be leveraged for pitch impact and effectiveness
Develop a thorough understanding of the industries/categories being serviced as well as unique marketing challenges being faced at each client organization
Network, engage with and build strong relationships across levels at client as well as agency organizations to understand business trends, have direct visibility on upcoming campaigns and revenue potential
Demonstrate thought partnership through a comprehensive understanding of the client and agency organization, their marketing needs, campaign efficiency metrices etc.
Build a strategy to derive maximum revenue for your accounts
Operational / Process / Technology related KRAs
Create, negotiate, and close deals that maximize price/market share and deliver on the client’s and agency’s marketing objectives and expectations.
Map competition (Sales strategy/Programs/Clients) and use market intelligence to develop strategies to maximize market share
Deliver maximum value on deals by collaborating with cross-functional teams across the organization (PRS, Operations) and taking complete ownership of deal execution, client servicing and post evaluations of campaigns
Act as an ‘Account Manager’ rather than a ‘Seller’ by providing dedicated account management to develop and nurture strong long-term relationships with key accounts.
Business development to identify new clients
Financial Accountability / Commercial Impact
Accurate monthly revenue projections
Meet or exceed monthly/quarterly/annual targets
Achievement of CPRP benchmarks and high market share
Continuously identify opportunities for additional revenue sources through non FCT avenues – Brand Solutions
Continuously strive to identify opportunities to maximise revenue opportunities
Performance Measures:
Monthly / Quarterly / Annual Revenue
Price / yield
Client Count (Effective coverage)
Accuracy of projections and productivity
Qualifications:
- MBA degree holder with 2-4 years of sales experience
Personal Attributes:
- Business acumen
- Networking and relationship building
- Collaboration
- Learning agility
- Analytical thinking
- Result orientation
About Disney Star:
Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year.
Disney+ Hotstar, India’s leading streaming platform, enables us to reach and entertain audiences anywhere, anytime. Disney+ Hotstar has changed the way Indians consume their entertainment - from their favorite TV shows and movies to sporting extravaganzas.
With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of story-telling, innovation and an unwavering focus on delivering to the expectations of our audiences.
Join us, and let's continue to inspire a billion imaginations.
The Walt Disney Company (India) について:
Star Indiaは、30年以上にわたりインドのメディア業界を牽引しており、今やインドを代表するメディア複合企業の1つです。テレビ放送の月間視聴者数は7億人を超え、インドだけでなく世界100カ国以上のユーザーが利用しています。
The Walt Disney Company について:
The Walt Disney Companyは、その子会社・関連会社とともに、多様性あふれる国際企業として、Disney Entertainment、ESPN、Disney Experiencesの3事業を柱に、ファミリー向けエンターテインメントとメディアの世界をけん引しています。1920年代に小さなアニメ・スタジオとしてスタートしたDisneyは、今日のエンターテインメント業界において卓越した存在となりました。ディズニーは今後も、子供から大人まで、ご家族のだれもが楽しめる一流の物語や体験を生み出し続けます。Disneyのストーリーやキャラクター、体験は、世界中のあらゆる場所の消費者やお客様に届けられています。当社は40カ国以上で、従業員とキャストメンバーが一丸となり、世界的にも地域的にも歓迎されるエンターテインメント体験を創出しています。
このポジションは Star India Pvt Ltd (SIPL) という事業部門の一つである The Walt Disney Company (India)でのお仕事です。