Senior Executive- Channel Marketing, Hindi Movies & English Cluster

About the Role:
Hindi Movies & English cluster consists of iconic channels and have been at the forefront for Hindi & English Movie & entertainment business in India. This versatile marketing team handles different multiple genre and business needs seamlessly. This role involves planning, developing and directing marketing efforts for all channels in the Hindi & English Movies and English cluster.

Key Responsibilities:

• Responsible for Integrated Marketing campaigns across the Hindi & English cluster
• Managing multiple projects (Across channels) by setting clear measurable goals to execution and post campaign analysis to measure ROI
• Driving digital as a key Marketing tool to drive engagement and brand love
• Coordinate and manage key internal & external stakeholders - Sales, Programming & Distribution & External customers – PR and Digital agencies.
• Competition analysis and providing intel to the team
• Analyse marketing campaigns closely based on BARC performance and making recommendations to the team as learnings
• Brief and generate quality output from On-Air Promotion team and ensure consistency in all brand communication
• Involved in ideation, responsible for supporting new concept creation and development of new Ideas
• Manage Distribution KRAs related to channel reach (AOP vs. on-ground realities) to ensure that channel reach is competitive
• Drive distribution marketing campaigns - awareness and conversions
• Create and brief agencies on Qual/Quant consumer studies as per requirements
• Budget Management with timely reporting
• Adhering to company processes and ensure zero deviations
• Liaising with support functions to manage processes in time i.e. commercial/finance/legal

Performance Measures:

• Weekly channel performance viz., reach and ratings
• Advanced project management skills - thorough planning and efficient execution of campaigns
• Creative conceptualization capabilities
• Ability to lead agencies to plan and execute campaigns on time with strong metrics of campaign evaluations in pre and post phases
• ROI through reach and engagement for spends
• Generating revenue led concepts for better monetization
• Innovative inputs for campaigns and successful rollout
• Increase in follower base and engagement rate across social media platforms

Qualifications:

• Should posses a bachelors degree
• Should have an experience of 3-5 years
• Preferably has worked within the television industry

Personal Attributes:

• Works independently with high-level of autonomy and trust is a must-have to succeed in this role
• Ownership attitude
• Excellent communication (especially written) & Interpersonal skills
• Innovative & Hard working
• People skills & networking (ability to collaborate and get work done)
• High degree of comfort in working with ambiguity
• Pleasant and positive demeanour

About Disney Star:
Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year.

Disney+ Hotstar, India’s leading streaming platform, enables us to reach and entertain audiences anywhere, anytime. Disney+ Hotstar has changed the way Indians consume their entertainment - from their favorite TV shows and movies to sporting extravaganzas. With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of story-telling, innovation and an unwavering focus on delivering to the expectations of our audiences. 

Join us, and let's continue to inspire a billion imaginations.