Synergy & Partnership Marketing Manager - Yellow Shoes

About the Role & Team

Compelling storytelling. Engaging connection. Limitless inspiration. At Yellow Shoes, these endeavors are woven into the craft and content that we create for beloved Disney brands. As the creative marketing agency for Disney Experiences, our intimate knowledge and unique integration within each line of business allow us to create crave-worthy content that resonates, inspires, and ignites magical possibilities for everyone.

Along with the nurturing, care, and respect that goes into our work, there’s a fervor that goes into fostering an environment that supports Cast Members, encourages bravery, and promotes boundless thinking. The passion that you’ll find here is the catalyst for impactful and purposeful marketing that pushes the work beyond commonplace into an enchanting place—And we have fun while doing it.

We are looking for a collaborative and innovative leader! You will collaborate with partners across Disney Experiences and Disney Entertainment to produce digital and social programming and campaigns primarily focusing on Disneyland Resort. 

You will report to the Senior Manager of Synergy & Partnership Marketing.

This is a Full-Time role.

What You Will Do:

• Lead creative, strategic, and impactful Partnership Marketing programs for Disneyland Resort, and other lines of business within Disney Experiences, across social and digital platforms.

• Lead recurring meetings with teams to learn about upcoming priorities and discuss strategic integrations to pitch partnership opportunities.
• Manage communications with multiple partners, focusing on relationship management and collaboration.
• Develop campaign one-sheets/plans that communicate the strategic approach, target audience, and critical metrics.
• Project manage campaign execution timelines, and budgets, while working with partners to acquire assets and messaging.
• Run in-park productions from concept through launch, maintaining brand integrity for all partners.
• Produce and present post-campaign analysis (calculating metrics such as reach/impressions and return on investment) for optimization and sharing key takeaways.
• Supervise the promotional, social, and digital world on an ongoing basis to identify trends and behaviors and encourage new opportunities.

Required Qualifications & Skills

• 6+ years of experience in marketing, promotions, communications, content creation, video production, and/or advertising agency industry.

• Experience in client/account management and project management.
• Understanding of marketing techniques.
• Outstanding teamwork and ability to collaborate with lines of business departments across Disney.
• Familiarity with The Walt Disney Company and know how to engage with teams and cast members across the Marketing organization.
• Experience and curiosity about the major social media platforms and their functionality, including Instagram, TikTok, Facebook, X, etc.

Education:

• A bachelor’s degree in advertising, marketing, public relations, or equivalent experience.

This position is based in Glendale, CA.

Benefits and Perks:

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits

#DXMedia

#DXMarketing

#YellowShoes

#LI-MG3

The base salary for this position in Glendale, CA is $94,200.00 to $126,200.00. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.