Assoc Digital Analyst

Responsibilities:

• Assist Sr. Digital Analyst and organizational stakeholders to ensure accurate data collection to solve challenging business questions
• Collaborate with business, technology, implementation specialists, and analytics partners to determine data needs, establish data collection requirements, and deploy and maintain accurate digital tracking
• Identify areas of opportunity for data improvement and follow through to see them implemented
• Own and be responsible for project details for use as reference material across the team
• Define and execute quality assurance procedures to ensure the accuracy of analytical output on a regular cadence
• Design visually appealing, effective, and impactful reports for numerous audiences, including views for executive leadership consumption
• Prepare analytical plans, including milestones, hypotheses, and data sources necessary to complete complex deep dive analysis
• Support a variety of partners across the organization with ad-hoc reporting and in-depth analysis
• Utilize business and analytical expertise to independently perform proactive analysis and communicate opportunities, optimization tactics, or issues
• Solidify the validity of findings using statistical concepts and be able to explain those concepts at a high level
• Independently seek out additional data and information to round out analyses and confirm assumptions
• Tell inclusive stories with data through insightful analysis and creation of data visualization to communicate actionable insights to members across all levels of the Disney organization

Basic Qualifications:

• 1+ years of analytics experience, preferably across web or mobile app
• Experience using either Adobe Analytics or an equivalent digital analytics tool
• Demonstrated ability to define digital analytics tracking requirements
• Demonstrated understanding of dissecting data and collection scenarios for segmentation and targeting use cases
• Independent time management and prioritization skills with the ability to consistently meet deadlines
• Ability to provide clear communication (verbal, written, and visual)
• Ability to thrive in a discipline where tools, technology, and skills are constantly evolving
• Ability to maintain and grow relationships with partners/clients/team
• Ability to excel as a team player in a fast-paced, complex, and ambiguous business environment
• Proactive curiosity to understand the “Why” behind data, performance, decisions, etc.
• Demonstrated ability to derive actionable insights from data and effectively guide decision-making
• Ability to distill analysis into concise recommendations and present to various levels of audiences up to the executive level
• Proficiency in Microsoft Office tools (Excel, PowerPoint, Word, etc.)

Preferred Qualifications:

• 2+ years of digital analytics experience
• Advanced knowledge of Adobe Analytics
• Experience with A/B testing and web/app optimization
• Knowledge of web/app construction and user experience design
• Travel industry and eCommerce experience
• 1+ years using statistical concepts in a business context
• Demonstrated ability to apply statistical rigor to analyses (significance testing, regressions)

Suggested Education

Bachelor’s degree

Preferred Education

Bachelor’s degree in an analytical or quantitative field, such as statistics, economics, mathematics, marketing analytics, finance, or engineering, or an MBA or Master’s degree in an analytical or quantitative field or equivalent work experience.