Assoc Mgr-Organic Social Media

Disney Experiences’ in-house Trading Desk is looking for an Organic Social Media - Associate Manager. Reporting to the Manager, Social Media, you will help lead and execute our Disney Parks and Experiences organic social media strategies. We directly manage all owned activity on several social platforms including Facebook, Instagram, X, TikTok, YouTube, Pinterest, and Snapchat.

You are a social media expert with a proven track record driving organic programs. You’ll be leading the strategy and editorial calendar of owned social content across several Disney lines of businesses, in addition to managing partnerships throughout the company. You will find effective ways to continue to strengthen brand awareness, increase social followers, and drive strong engagement across our platforms and brands. You will be looked upon to share platform and performance best practices across teams consisting of business owners and content creators. You excel in an environment where innovation, nimbleness, and testing are rewarded.

You will work with our larger social activation team, media planning and integration team, marketing strategy, and creative teams to manage campaigns that complement other paid media and content strategy efforts.

Position Responsibilities:

• Expert on the latest social media tactics and platform features including overall best practices for Facebook, Instagram, Twitter, TikTok, YouTube, and more.
• Develop and execute owned organic social media strategies across platforms
• Create and manage editorial calendars
• Lead our social media synergy collaborations for brands you manage
• Develop presentations and present results, insights and business recommendations to executives and other key stakeholders
• Collaborate with partners, management and teams to establish processes to further improve efficiency and performance for key stakeholders
• Lead partnerships with key external platform partners and tools we manage
• Lead relationships and collaborate with key internal partners to help develop new processes
• Lead Test & Learn opportunities

Basic Qualifications:

• 7-10 years of experience in social media and content strategy
• Experience representing a brand, grasping brand voice and tone, creating brand crave
• Experience leading, executing and creating organic strategies for Facebook, Instagram, YouTube, and X
• Ability to work well with cross-functional teams and prioritize time
• Experience of working with team members at all levels, including senior management
• Experience effectively presenting to senior management

Education

Four-year college degree or equivalent work experience. Any Marketing, Business, Social Media, Analytics, or Statistics degree/background is a plus.