Consumer Insight Analyst
応募 後で応募 Job ID 10118817 勤務地－都市 Celebration, フロリダ州, アメリカ合衆国 勤務地－国 Disney Experiences 掲載日 2025/04/29仕事内容:
“We make magic.” That’s our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you’ll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen!
The Consumer Insights, Measurement, and Analytics (CIMA) organization informs strategy development through relevant data analytics, integration, and insights. We provide consumer centric solutions through deep understanding of all relevant audiences.
You will reside within the Walt Disney World Consumer Insight Team. This team identifies demand drivers and revenue opportunities, explores consumer needs to inform long-term strategies, and maximizes the guest experience across Walt Disney World offerings to build long-term consumer loyalty and sustainable profitability.
On any given day, you will find yourself collaborating with partners, analyzing & interpreting data, and creating effective visuals in order to influence decision-makers as they set strategy to drive the business. You will work to uncover new connections by mining many different data sets for key insight, integrate information from internal and external sources to understand consumer behavior and develop a holistic story. You will cut through the noise to provide actionable insight in a clear, objective visual way.
You will report to the Manager - Consumer Insight.
What you will do:
Exhibit curiosity – Be a detective, searching and exploring, asking why, identifying cause/effect and connecting bits of information to create a cohesive story.
Research and Analysis – Derive insights through various techniques including analysis of survey data, scenario modeling, competitive intelligence and Walt Disney World guest visitation behaviors to inform strategic decision-making.
Create fact-based insights – Test hypotheses and build models to produce objective and clear conclusions.
Measurement – Identify, develop, execute, manage and utilize measurement plans and tools to track KPIs.
Understand the bigger picture – Gather a holistic understanding of the strategic context to ask meaningful questions and inform impactful solutions.
Team up with partners – Develop and grow relationships with partners to build influence as well as collaborate to create better insight.
Storytelling – Use impactful visual representations of data insight to craft a story that engages the audience, clearly communicates and delivers a memorable point-of-view.
What you will need:
Minimum of one-year relevant experience in a related field (e.g. marketing/sales, market research, business analytics, strategic planning, new product development, journalism, industrial engineering).
Experience analyzing and evaluating consumer data and developing actionable insights.
Experience with analytical tools such as Excel, SAS, or SPSS (can develop and manipulate complex spreadsheets and data sets).
Strong communication and storytelling of insight to influence others and advocate for consumers, customers, and Guests (verbal, written, and presentation).
Demonstrated strong work ethic, high intellectual curiosity and critical thinking skills.
High attention to detail and accuracy is a must.
Flexible and nimble - can easily and quickly adapt to changing priorities.
What will set you apart:
Experience in quantitative research analysis.
Experience writing syntax to query and analyze data such as in SPSS.
Experience in theme parks, hospitality or entertainment industries.
Experience with Tableau or equivalent data visualization tools.
Required Education:
Bachelor’s Degree or equivalent in related field, including, but not limited to: Research, Statistics, Economics, Cognitive Science, Journalism, Business, Engineering
Additional Information:
This position will be located in Celebration, FL.
This is a Full-Time position.
Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.
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Disney Experiences について:
Disney Experiencesは、テーマパーク、リゾート、クルーズ船、ユニークなバケーション体験、製品などを通じて、ディズニーのストーリーとフランチャイズの魔法を世界中に届けています。ディズニーは、米国、欧州、アジアの6つのリゾート、トップレーティングのクルーズライン、人気のバケーションオーナーシッププログラム、受賞歴のあるガイド付きファミリーアドベンチャービジネスを有し、旅行業界でひときわ輝いています。さらに、ディズニーのグローバルコンシューマー製品事業には、世界をリードするライセンスビジネス、世界最大の子ども向け出版ブランド、あらゆるプラットフォームのゲームにおける世界有数のライセンシング、世界中のロケーションおよびオンラインのディズニーストアがあります。
The Walt Disney Company について:
The Walt Disney Companyは、その子会社・関連会社とともに、多様性あふれる国際企業として、Disney Entertainment、ESPN、Disney Experiencesの3事業を柱に、ファミリー向けエンターテインメントとメディアの世界をけん引しています。1920年代に小さなアニメ・スタジオとしてスタートしたDisneyは、今日のエンターテインメント業界において卓越した存在となりました。ディズニーは今後も、子供から大人まで、ご家族のだれもが楽しめる一流の物語や体験を生み出し続けます。Disneyのストーリーやキャラクター、体験は、世界中のあらゆる場所の消費者やお客様に届けられています。当社は40カ国以上で、従業員とキャストメンバーが一丸となり、世界的にも地域的にも歓迎されるエンターテインメント体験を創出しています。
このポジションは Disney Destinations, LLC という事業部門の一つである Disney Experiencesでのお仕事です。
Disney Destinations, LLC は機会均等雇用主です。応募者は、人種、宗教、肌の色、性別、性的指向、ジェンダー、性自認、性表現、国籍、家柄、年齢、配偶者の有無、軍役経験の有無やその地位、健康状態、遺伝情報や障がい、または連邦法や州法、地方法で禁止されているその他の法的根拠に関係なく、雇用の検討対象となります。Disneyは、すべての人々のアイデアと決断が、成長、革新、最高のストーリーの創造に役立ち、絶えず進化する世界において、価値ある存在になれるよう支援するビジネス環境を支持します。