Direct Channel Strategy & Activation, Sr Analyst

JOB DESCRIPTION: DCS&A – Sr Analyst

The Direct Channel Strategy and Activation (DCS&A) team is focused on delivering powerful customer experiences across engagement touch points, by applying strategy, data and tools to bring marketing to life. The DCS&A team leads direct channel strategy, consumer data selection for 1:1 marketing campaigns and manages deployment of direct channel tactics. We accomplish these capabilities with partnerships internally within Disney as well as with vendors and software/data suppliers.

ROLE

As a Sr Analyst on the DCS&A team, you will be responsible for leading the day-to-day management and execution of direct channel campaigns. You will be seen as a subject matter expert in the tools and data our team utilizes for activation and provide mentoring and support for others on the team. You will lead partner meetings related to campaign activations for your lines of business. You will report to the Manager, DCS&A. You will work in-office Monday – Thursday and be remote on Fridays. This position does not have direct reports.

YOU WILL

• Be a subject matter expert in the tools and data utilized for activation including Line of Business-specific data and nuances
• Lead the day-to-day management and execution of direct channel campaigns, including
• Build and deployment of highly complex streams while manipulating JavaScript, HTML and CSS to personalize and troubleshoot creative
• Engage cross-organizational teams such as strategy, analytics, and IT, leveraging your excellent interpersonal skills such as influence, negotiation, partnering, and problem-solving
• Monitor triggered campaigns, ensuring they run as expected and notifying partners of any issues
• Troubleshoot and research issues to resolution
• Be a leader, mentoring and supporting others on the team
• Develop comprehensive documentation on our team’s tools and processes to aid in onboarding/training
• Lead channel strategies and projects that drive campaign and channel best practices/optimizations
• Use your critical thinking and initiative to work autonomously to troubleshoot, find efficiencies, and drive change

YOU HAVE

• 4-7 years of direct experience with designing, building, and sustaining end-to-end email marketing campaign flows in deployment platforms such as Adobe Campaign and Salesforce Marketing Cloud
• 2+ years building complex, omni-channel marketing streams utilizing email, direct mail, push, and SMS
• 2+ years performing SQL queries and analyzing large datasets in relational databases such as Snowflake to identify, segment, qualify, and test customer audiences as well as troubleshoot data issues
• Proven knowledge and understanding of complicated data environments, personalization at scale, relational database methodology, and go-to-market process
• Experience with large organizations and navigating ambiguity while maintaining clear decision-making
• Ability to convey technical details and concepts to non-technical audiences, fostering alignment through clear communication
• Extreme attention to detail with strong UAT and quality assurance aptitude

Education

• Bachelor’s degree or relevant experience