Senior Digital Analyst
応募 後で応募 Job ID 10140161 勤務地－都市 Celebration, フロリダ州, アメリカ合衆国 勤務地－国 Disney Experiences 掲載日 2026/01/16仕事内容:
Consumer Insight, Measurement & Analytics (CIMA) is part of the Disney Experiences (DX) segment of The Walt Disney Company. CIMA influences data-driven and consumer-centric decision making with integrated, objective, and actionable insights.
The Senior Digital Analyst supports the Walt Disney World My Disney Experience mobile app ecosystem. Core responsibilities include the generation and implementation of technical requirements for analytics, develop and maintain regular reports, conduct both planned and ad hoc analyses, and perform deep dives to tell the story of performance for the mobile app space. They collaborate across teams on best practices for digital mobile app analytics implementation, analysis and communication. Passion for analytics and digital technology to deliver insights that drive decision-making across the organization, including Technology, Product Development and Marketing Strategy and others will be essential for success.
You will report to the Senior Manager - Digital Analytics.
What You Will Do:
Serve as the mobile app digital analytics subject matter expert, representing data collection strategies and translating business questions into actionable analytics use cases.
Analyze mobile app data to uncover behavioral patterns, identify opportunities, and diagnose operational or experience issues.
Transform complex findings into clear, compelling stories and build impactful visualizations, reports, and presentations that engage both technical and business audiences.
Convert analytical needs into technical requirements, developing tagging strategies and instrumentation specifications for native app platforms to ensure accurate data capture.
Collaborate with product, engineering, and implementation teams to integrate analytics tools (e.g., Adobe SDK, app lifecycle tracking), validate tracking, and troubleshoot implementation gaps.
Define and execute quality assurance procedures, conducting thorough validation across devices, OS versions, and app builds to maintain data accuracy and reliability.
Manage recurring performance reporting (weekly, monthly, quarterly), lead deep dive analyses and ad hoc investigations, and support product, marketing, and operational teams with actionable insights.
Use measurement insights to recommend optimization tactics that enhance engagement, conversion, and overall guest experience.
What We Are Looking For:
5+ years relevant work experience in an analytical field
3+ years of experience with digital analytics tools such as Adobe Analytics or Google Analytics
3+ years of experience developing tagging strategies for mobile applications
Experience with Adobe Mobile App Analysis
Experience analyzing native Mobile App transactional flows
Ability to derive actionable insights from data and effectively guide decision-making
Ability to effectively QA analytics tracking on mobile app platforms
Ability to manage multiple priorities in a fast-paced, complex business environment
Excellent written and verbal communication skills
Proactive problem-solving and critical thinking skills
Ability to manage time effectively and consistently meet deadlines
Proficient in Microsoft Office suite
What Will Set You Apart:
7+ years web & app analytics experience
Travel industry and ecommerce experience
Ability to apply statistical rigor to analyses
Knowledge of mobile app/web page construction and/or user experience design
Experience with push and in-app messaging analytics
Experience with business intelligence tools
Experience with automated tools for data validation, tag accuracy, and improving overall data quality
Experience with SQL, Hive, Python and/or other programming languages
Required Education
- Bachelor's degree in Data Analytics, Computer Science, Statistics, Mathematics, Business Analytics, Economics, or a closely related quantitative/analytical discipline.
Preferred Education
- MBA or Advanced degree in an analytics field
Additional Information:
This position will be located in Celebration, FL.
Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits
#DXMarketing
#LI-NH3
Disney Experiences について:
Disney Experiencesは、テーマパーク、リゾート、クルーズ船、ユニークなバケーション体験、製品などを通じて、ディズニーのストーリーとフランチャイズの魔法を世界中に届けています。ディズニーは、米国、欧州、アジアの6つのリゾート、トップレーティングのクルーズライン、人気のバケーションオーナーシッププログラム、受賞歴のあるガイド付きファミリーアドベンチャービジネスを有し、旅行業界でひときわ輝いています。さらに、ディズニーのグローバルコンシューマー製品事業には、世界をリードするライセンスビジネス、世界最大の子ども向け出版ブランド、あらゆるプラットフォームのゲームにおける世界有数のライセンシング、世界中のロケーションおよびオンラインのディズニーストアがあります。
The Walt Disney Company について:
The Walt Disney Companyは、その子会社・関連会社とともに、多様性あふれる国際企業として、Disney Entertainment、ESPN、Disney Experiencesの3事業を柱に、ファミリー向けエンターテインメントとメディアの世界をけん引しています。1920年代に小さなアニメ・スタジオとしてスタートしたDisneyは、今日のエンターテインメント業界において卓越した存在となりました。ディズニーは今後も、子供から大人まで、ご家族のだれもが楽しめる一流の物語や体験を生み出し続けます。Disneyのストーリーやキャラクター、体験は、世界中のあらゆる場所の消費者やお客様に届けられています。当社は40カ国以上で、従業員とキャストメンバーが一丸となり、世界的にも地域的にも歓迎されるエンターテインメント体験を創出しています。
このポジションは Disney Destinations, LLC という事業部門の一つである Disney Experiencesでのお仕事です。
Disney Destinations, LLC は機会均等雇用主です。応募者は、人種、宗教、肌の色、性別、性的指向、ジェンダー、性自認、性表現、国籍、家柄、年齢、配偶者の有無、軍役経験の有無やその地位、健康状態、遺伝情報や障がい、または連邦法や州法、地方法で禁止されているその他の法的根拠に関係なく、雇用の検討対象となります。Disneyは、すべての人々のアイデアと決断が、成長、革新、最高のストーリーの創造に役立ち、絶えず進化する世界において、価値ある存在になれるよう支援するビジネス環境を支持します。