Senior Specialist, Public Relations, Disney Cruise Line

About Disney Cruise Line

Since its launch in 1998, Disney Cruise Line has established itself as a leader in the cruise industry, providing a setting where families can reconnect, adults can recharge, and children can experience all Disney has to offer. Today, Disney Cruise Line continues to expand its blueprint for family cruising with a fleet of six ships — the Disney Magic, Disney Wonder, Disney Dream, Disney Fantasy, Disney Wish, and Disney Treasure — and seven more on the way between now and 2031.

About the Disney Cruise Line Public Relations Team

Public relations can be defined many ways. For us, it’s all about driving a holistic communications strategy that delivers earned media coverage and standout content designed to enhance Disney Cruise Line’s brand reputation, achieve business results, promote the Disney Cruise Line experience, amplify news, and generate broad consumer awareness.

We are a first-rate team of dynamic, creative and persistent PR professionals. We wear many hats, from publicist and writer to producer, project manager and sheep wrangler (seriously!). We share a relentless pursuit of excellence in everything we do, whether it’s a national campaign or an internal memo. We pride ourselves on strategy, creativity, attention-to-detail and editorial quality. We are committed to diversity and inclusion, and our work reflects The Walt Disney Company’s pledge to inspire a more inclusive world. We love to travel and often spend several days each month on the ship. We work hard and have fun as we embark on the coolest job on the high seas.

About the Role

The Senior Specialist, Public Relations will support strategic planning, visual storytelling, writing and editing, media relations, creative content development and project management for our expanding fleet of cruise ships. This position reports to the Manager, Public Relations.

• Strategy + Creativity: Able to think critically and strategically to combine media strategy with creative thinking to support story, content, message, and campaign development that align with business goals to drive meaningful results.
• Visual Presentation Development: Able to distill strategic plans into visually compelling, sleekly designed presentations that tell our stories and lay out our tactics, fact sheets, results, and more in thoughtful, impactful ways for partners and leaders. Background in graphic design and proficiency with visual apps (PowerPoint, Adobe Creative Suite, Keynote, Canva) is a plus.
• Writing and Editing: Write, edit and proofread flawless content that is strategically crafted to convey key messages and generate positive editorial coverage. Writing for both news and blog or social platforms is critical, including a proven ability to identify, craft and pitch newsworthy stories and buzzy, reporter-style blog posts.
• Media Relations: Forge positive working relationships with reporters, editors and other news professionals. Research and identify new outlets and reporters, and diligently maintain media lists for Disney Cruise Line PR team.
• Visual Storytelling: Understand how to tell a compelling story through editorial assets (photography, video, infographics). Experience with photo/video production to support editorial storytelling is a plus.
• Coverage Reporting: Monitor and compile earned and social media coverage, and distill into strategic, easily digestible reports to share with partners and leaders.

Materials Required

A writing sample and presentation deck is requested for this position. For full consideration, please include a link on your résumé or as attachment. Applicants without a writing sample and presentation deck may not be fully considered for the position.

Required Qualifications

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or related field
• 4+ years of public relations or communications experience
• Highly organized with strong administrative and time management skills
• Excellent writing and storytelling, presentation, and research skills, with an understanding of how to effectively communicate to different audiences
• Command of Adobe Creative Suite, Microsoft PowerPoint, Keynote, Canva or other visual apps
• Experience managing projects and campaign initiatives with an understanding of overarching goals, objective, and relevant considerations
• Proficiency with both Associated Press and blog-style writing
• Understanding of the media landscape and experience working with media
• Ability and willingness to learn new software applications
• Trusted to maintain confidential information
• Ability to execute on multiple projects with competing priorities and meet tight deadlines

Preferred Qualifications

• Knowledge of the cruise and travel industries
• Understanding of 360-degree communications concepts and strategies, across earned, owned, and social media platforms