Brand & Content Marketing Executive, ESPN

ESPN is the world’s leading sports entertainment company. Our mission is to serve sports fans. Anytime. Anywhere. And to do it with authority and personality. In Australia and New Zealand, ESPN operates the ESPN, ESPN2 and WatchESPN subscription television sports channels, along with the ESPN tile on Disney+. ESPN’s digital network is one of Australia’s leading destinations for online sport new, scores and highlights, comprising ESPN.com.au, ESPNcricinfo and ESPNfootytips.

In this market ESPN holds an extensive portfolio of premium sports rights including the NBA, NFL, MLB and UFC, along with Australia’s NBL and WNBL basketball leagues. ESPN is known and Australia’s ‘Home of US Sports’ and ‘Home of Hoops’.

With the launch of ESPN on Disney+, our ESPN Marketing team has introduced an exciting new role. We are now looking for a Brand & Content Marketing Executive! The Brand & Content Marketing Executive will support the execution of ESPN’s owned, earned and paid marketing activities to grow ESPN’s linear, streaming and digital audiences in Australia and New Zealand. 

Our ideal candidate is a curious person who gets their energy from working collaboratively across multiples markets, lines of business, partners, and teams to deliver quality campaigns that engage and inform our consumers.  Your data driven and analytical approach means that you can share insights and recommendations to drive Disney+ acquisitions and bring value to business decisions.  You are a self-motivated, confident, and articulate communicator who understands the value in partnerships and the importance of mutuality.

A passion for and deep understanding of sport in general – and American sports in particular - is essential for success in this role. Do you think this sounds like you? Apply now with you COVER LETTER so that you stand out from the crowd, and we understand why you are the best person for the role!

Please note this role must be willing to work across time-zones, including joining calls outside of normal working hours, often in the morning to connect with our colleagues in the US.

As Brand & Content Marketing Executive for ESPN, your key responsibilities will be, but are not limited to:

• Develop and implement comprehensive brand strategies and reporting to drive subscriptions through ESPN’s owned channels (broadcast, website, apps, social, email)
• Collaborate with the creative team to develop high-impact messaging and visuals that resonate with the target audience and drive action
• Support the planning and execution of ESPN’s above-the-line and below-the-line marketing campaigns in collaboration with creative and media agencies (to deliver on ESPN on Disney+ and affiliate partner objectives)
• Work closely with programming and on-air promotions teams to ensure ESPN’s on-air strategy is continuously optimised to broaden the audience and increase viewership on Disney+.

To be successful in this role, you will ideally have:

• 4+ years’ experience in a similar brand marketing role, in the entertainment, sports streaming or media industry
• A fundamental understanding of best-practice across digital and content marketing
• Strong understanding of digital marketing channels, tools and technologies, with experience running campaigns on websites, apps, social media and email platforms
• Ability to develop critical working relationships with key colleagues locally and remotely
• Strong creative eye with the ability to pull together enticing and informative decks for our partners
• The ability to think positively and creatively about the way you solve problems

Additional Information:

This is unique opportunity to join the talented team that develops and delivers unparalleled entertainment across Australia and New Zealand so if this role captures your imagination then apply now!

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

The Walt Disney Company can provide individual accessibility support that may be needed during your interview process. Please let us know of accommodations that may assist in helping you feel welcome by emailing wdi.careers.au@disney.com.