Manager, Social Media

BUILD SOMETHING BIGGER THAN YOURSELF 
 

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

How will you contribute to our magical experience?

The Manager, Social Media will join the team to be a key contributor to the brand’s voice on social platforms — engaging with audiences and helping transform everyday interactions into memorable moments. 

You will work closely with cross-functional teams in Mexico — including content, creative, communications, and customer experience — to drive visibility and engagement aligned with local business goals.

The Manager, Social Media will be responsible for:

• Support the development and execution of social content strategies tailored to the Mexican audience.
• Adapt regional/global campaigns and lead local activations that reflect cultural trends and brand priorities.
• Manage real-time engagement on key platforms (TikTok, Meta, YouTube) with a focus on conversation, responsiveness, and local sentiment.
• Foster a safe, inclusive, and positive online community.
• Track social media KPIs, such as engagement rate and follower growth, to inform optimizations.
• Prepare regular reports with insights and recommendations focused on the Mexico market.
• Coordinate with local teams across marketing, creative, and PR to ensure consistency and relevance in messaging.
• Support key launches and cultural moments through social amplification.
• Assist in identifying and collaborating with relevant local influencers or creators to extend reach and resonance.
• Stay updated on social media trends, platform updates, and audience behavior specific to Mexico.

What we need from you to be part of this story:

• Bachelor's degree in Communication, Marketing, or a related field
• 3+ years of experience managing social media engagement for a brand, preferably in entertainment or content-related sectors.
• Solid understanding of key social platforms (Meta, TikTok, YouTube) and local influencer landscape in Mexico.
• Experience with social listening and publishing tools (e.g., Sprinklr or similar).
• Strong coordination and project management skills
• Existing relationships with social media platforms or creators in Mexico.
• Fluency in Spanish and professional proficiency in English.

 Additional Information:

At Disney, we believe it takes great people to create the memorable experiences, products and services our consumers know and love. We are a team of storytellers and hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability and gender identity. We foster a corporate culture of belonging and inclusiveness, which empowers our staff and company to thrive. At Disney, everyone has the opportunity to speak up and participate, grow and share ideas.

“You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.” Walt Disney